Director of Sales, FX Strategy

About the role

We're looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You'll lead Xe's SMB Payments sales team in the US — a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion. This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers.

What you'll do

• Lead and coach a team of SMB sales professionals focused on new customer acquisition and growth
• Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe's website and campaigns (15M+ monthly visitors, thousands of business sign-ups)
• Design and execute test-and-learn experiments to improve conversion rates, activation, and retention
• Oversee pipeline management, forecasting, and performance metrics (lead-to-close conversion, CAC, LTV, ROAS)
• Build and manage key partnerships to expand Xe's reach within the SMB ecosystem
• Ensure consistent, compliant, and customer-centric sales practices across the team
• Translate data insights into sales action plans and performance coaching

What you'll bring

• Proven experience leading SMB or mid-market sales teams in FX, Payments, fintech, SaaS
• Background in payments, FX, or financial technology highly preferred
• Strong understanding of digital lead generation, funnel management, and customer acquisition strategies
• Skilled at balancing team-driven outbound sales with data-driven inbound optimization
• Hands-on leader who can both set strategy and coach execution
• Curious and analytical — fluent in performance metrics and experimentation
• Collaborative mindset; thrives in cross-functional environments with marketing and product teams
• Located near Irvine, California and can work Hybrid or travel to the office regularly

Perks & benefits

• Competitive salary + performance-based commission and incentives
• 3 weeks paid vacation + personal days + sick time + holidays
• Health, dental, vision and life insurance
• 401(k) retirement plan with company match
• Employee Stock Purchase Plan
• Global Language Program offering language learning opportunities
• Wellness initiatives supporting physical, mental, and financial well-being
• Learning, development, and tuition assistance programs
• Global career opportunities in an inclusive, mission-driven culture

Why join us?

You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast—whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.