Director of Sales Development
About the Role
OfficeSpace is looking for a Director of Sales Development to build the next generation of our pipeline engine. You will own inbound- and outbound-sourced pipeline across new-logo and expansion accounts, lead our strategic ABX motion, and develop SDRs and Senior SDRs into high-performing GTM talent. You'll shape how people and AI agents work together—using automation to expand capacity while keeping judgment, relationships, and buyer experience human-led. This is a builder role. You'll partner closely with Sales, Marketing, Revenue Operations, Finance, and Enablement to turn revenue goals into a focused operating system that improves account penetration, conversion, pipeline productivity, and talent development as OfficeSpace moves upmarket.
Responsibilities
- Own the pipeline engine. Translate revenue targets, pipeline coverage, conversion rates, and productivity assumptions into SDR capacity, quotas, territories, coverage, and investment decisions.
- Build a high-performing team. Lead, coach, and develop SDRs and Senior SDRs against clear goals for pipeline, conversion, quality, productivity, and progression.
- Lead strategic ABX. Turn account segments, intent, buying-group signals, whitespace, and market triggers into focused action across Mid-Market and Enterprise new-logo and expansion accounts.
- Build depth in priority accounts. Establish disciplined account-planning motions across research, contact mapping, personalization, calling, and multi-channel engagement.
- Orchestrate people and AI. Decide which workflows AI agents should own, which should remain AI-assisted, and where human judgment creates the greatest advantage.
- Build and govern AI-enabled workflows. Deploy, test, measure, and improve agents supporting research, prioritization, buying-group mapping, personalization, follow-up, coaching, and pipeline intelligence.
- Turn AI into measurable capacity. Measure impact on opportunity creation, pipeline, conversion, velocity, productivity, buyer experience, and acquisition cost—not activity volume alone.
- Improve the full GTM funnel. Strengthen Marketing-to-SDR prioritization and SDR-to-Sales qualification, context transfer, acceptance, and conversion.
- Plan before adding headcount. Model tradeoffs across people, technology, AI agents, coverage, productivity, and conversion to identify the highest-leverage path to growth.
- Build operating discipline. Establish forecasting, performance reporting, quality controls, and cross-functional operating cadences with Finance and Revenue Operations.
- Coach in the work. Use calls, emails, account plans, qualification decisions, pipeline data, and AI-generated insights to make coaching specific and actionable.
- Build future GTM leaders. Strengthen Ascend and create measurable development paths from SDR to Senior SDR, closing roles, leadership, and other GTM careers.
- Raise the readiness bar. Build certifications around buyers, industries, messaging, qualification, ABX execution, AI-enabled selling, and responsible AI use.
- Shape the system as we scale. Continuously challenge where work happens, who—or what—should perform it, and how OfficeSpace can generate more qualified pipeline without adding unnecessary complexity.
Requirements
- Experience leading and transforming a B2B SaaS SDR or BDR organization.
- A track record of building account-based prospecting or ABX motions across Mid-Market and Enterprise accounts.
- Demonstrated success improving attainment, qualified pipeline, rep productivity, qualification quality, and downstream conversion.
- Strong capability in capacity planning, organizational design, forecasting, territory and coverage strategy, and performance management.
- Experience helping a GTM organization move upmarket.
- A hands-on coaching style and experience building structured certification and talent-development programs.
- Strong cross-functional leadership across Sales, Marketing, Revenue Operations, Marketing Operations, Finance, and Enablement.
- The ability to turn financial and funnel targets into practical operating decisions for an SDR organization.
- Fluency across modern GTM systems, including CRM, intent, sales engagement, prospecting, conversational marketing, conversation intelligence, analytics, and AI-enabled platforms.
- Experience with platforms such as Salesforce, Salesloft, 6sense, Qualified, UserGems, Nooks, ZoomInfo, and LinkedIn Sales Navigator.
- AI orchestration fluency: You can decompose GTM workflows, assign work intelligently across people and AI agents, define inputs and outputs, establish verification controls, and measure business impact.
- Experience designing, deploying, governing, or improving AI agents and agentic GTM workflows.
- Strong judgment about where automation improves performance—and where human context, creativity, accountability, or buyer trust must lead.
- Experience developing SDRs into closing roles, leadership positions, or broader GTM careers.
- The ability to turn complex GTM strategy into clear action for an early-career team.
Location
This role is based in Atlanta, Georgia and follows a hybrid in-office / remote work model. OfficeSpace hires employees in the following states: Georgia.
Benefits
- High-Performance Culture: Accountability, focus, and drive with recognition and rewards for excellence.
- Ownership and Accountability: Autonomy to innovate with support to succeed.
- Technology-Forward: Integration of AI and advanced solutions to enhance productivity and customer experience.
- Growth Mindset: Continuous learning and professional development opportunities.
- Innovation and Agility: Dynamic, fast-paced environment celebrating bold solutions and proactive problem-solving.
- Collaborative, Results-Driven Environment: Purposeful collaboration leading to shared success.
- Competitive Benefits and Rewards: Comprehensive and competitive benefits packages globally, supporting health, well-being, and financial security.