Director of Sales

Location: Eau Claire, WI · Work Arrangement: Hybrid · Employment Type: Full-Time

About the role

We are seeking an experienced Director of Sales to provide strategic leadership and drive revenue growth across multiple sales channels, including media partnerships, group sales, and referral-based programs. This role will oversee the full lifecycle of sales partnerships and programs, from strategy development and planning to execution, performance monitoring, and continuous improvement. The ideal candidate will have a strong background in sales leadership, partnership development, revenue management, and cross-functional collaboration. This individual will work closely with executive leadership and internal stakeholders to establish sales objectives, optimize commercial performance, improve operational efficiency, and develop a high-performing sales team.

Responsibilities

Sales Leadership & Team Development

• Lead, coach, and develop Sales Managers and Coordinators to achieve departmental objectives.
• Establish clear performance expectations, goals, and accountability standards.
• Conduct regular performance reviews, provide actionable feedback, and support employee development.
• Foster a collaborative, accountable, and results-driven team culture.
• Ensure team members have the tools, training, and resources needed to succeed.

Sales Strategy & Partnership Management

• Develop and execute sales strategies across multiple demand channels, including media partnerships, group sales, and referral programs.
• Partner with executive leadership to establish annual sales plans, revenue targets, and strategic priorities.
• Identify, evaluate, and develop new sales opportunities, partnerships, and scalable revenue-generating programs.
• Manage existing partnerships and programs to maximize revenue, strengthen relationships, and improve performance.
• Assess opportunities based on revenue potential, brand alignment, and operational feasibility.
• Serve as the escalation point for complex sales, partnership, and program-related issues.

Revenue & Financial Performance Management

• Own departmental performance against annual sales, revenue, and customer volume targets.
• Monitor sales metrics, business trends, and program performance to identify growth opportunities and potential risks.
• Analyze performance data and develop recommendations to improve revenue generation and operational effectiveness.
• Conduct regular business reviews and implement strategies to address performance gaps.
• Balance revenue objectives with available inventory, capacity, and operational requirements.

Cross-Functional Collaboration

• Collaborate with Marketing, Operations, Inventory Management, Customer Travel Services, and other internal departments.
• Coordinate planning and execution to ensure sales programs align with organizational goals and operational capabilities.
• Communicate sales priorities, performance insights, and business recommendations to leadership and key stakeholders.
• Build strong working relationships across departments to support seamless execution and positive customer experiences.

Operational Excellence & Process Improvement

• Establish and maintain standard operating procedures, workflows, templates, and execution timelines.
• Ensure operational readiness for sales programs, partnerships, and promotional initiatives.
• Implement performance tracking processes and accountability measures to improve execution.
• Identify opportunities to enhance systems, tools, reporting, and workflows.
• Drive continuous improvement, scalability, and operational efficiency across the sales organization.

Executive & External Representation

• Prepare and present sales performance updates, strategic recommendations, and business insights to leadership.
• Represent the organization in partner meetings, external engagements, and industry events as needed.
• Support strategic planning, organizational initiatives, and other business priorities.

Qualifications

• Bachelor's degree in Business Administration, Hospitality, Travel, Supply Chain Management, or a related field; equivalent professional experience may be considered.
• Demonstrated experience in sales leadership, business development, strategic partnerships, media sales, group sales, or a related commercial function.
• Proven ability to manage multiple sales channels, programs, and partnerships while maintaining revenue accountability.
• Experience developing, scaling, and optimizing sales programs, pipelines, and strategic partnerships.
• Strong financial and commercial acumen, including revenue forecasting, performance analysis, and data-driven decision-making.
• Experience leading and developing managers and teams through coaching, goal setting, and performance management.
• Strong cross-functional collaboration skills, with the ability to influence stakeholders across Sales, Marketing, and Operations.
• Excellent verbal and written communication, presentation, negotiation, and relationship management skills.
• Strong organizational and problem-solving abilities, with the capacity to manage competing priorities and deadlines.
• Proficiency in Microsoft 365 applications, including Word, Outlook, Teams, and PowerPoint; advanced Excel skills are preferred.
• Experience with CRM platforms, sales tracking tools, and reporting systems.
• Ability to adapt to change, navigate ambiguity, and drive execution in a dynamic business environment.

Work Environment

Location: Eau Claire, Wisconsin, with a preference for working from the corporate headquarters. Work Arrangement: Hybrid, with a combination of in-office and remote work based on business needs. Schedule: Regular business-week hours, with flexibility required during peak periods and departmental demands. Travel: Occasional travel may be required, particularly to support travel shows and sales-related events. Physical Requirements: Ability to sit for extended periods, walk frequently, and lift or carry up to 35 lbs. The role may also require occasional lifting, carrying, pushing, or pulling up to 50 lbs, along with bending, twisting, stooping, and reaching.

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Life and Disability Insurance
• Accident, Hospital, and Critical Illness Coverage
• Pet Insurance
• Paid Time Off and Paid Holidays
• 401(k) Retirement Plan with Company Match
• Employee Assistance Program
• Education Assistance
• Employee Travel Discounts and Travel Deals