Director of Sales

Role Overview

The Director of Sales is responsible for the strategic leadership, performance, and development of the Company’s sales and marketing functions across multiple operating branches. This role leads outside sales teams and oversees commercial initiatives designed to drive revenue growth, expand market share, strengthen customer relationships, and improve profitability.

The position is responsible for developing and executing integrated go-to-market strategies, aligning sales and marketing efforts with corporate objectives, and ensuring consistent execution across regions, branches, and customer segments. The Director partners closely with operations, supply chain, inventory management, and executive leadership to support sustainable growth and deliver exceptional customer experience.

Manager Responsibilities

• Provide leadership, direction, and coaching to sales and marketing personnel to achieve individual and organizational performance goals.
• Establish clear expectations, priorities, and accountability standards across the commercial organization.
• Recruit, develop, and retain high-performing talent while fostering a culture of collaboration, accountability, and continuous improvement.
• Carry out regular performance reviews, coaching sessions, and development planning for team members.
• Lead organizational initiatives related to sales effectiveness, market expansion, and customer engagement.
• Collaborate cross-functionally with operations, finance, procurement, inventory management, and executive leadership teams.
• Promote a positive, customer-focused, and growth-oriented culture throughout the organization.
• Ensure effective communication between executive leadership, branch operations, and commercial teams.
• Drive data-driven decision making through reporting, KPI management, and performance analysis.

Responsibilities

• Develop and execute integrated sales and marketing strategies aligned with company growth objectives.
• Lead, develop, and manage outside sales teams across multiple operating branches and markets.
• Drive revenue growth, margin improvement, and market share expansion through strategic customer engagement and business development initiatives.
• Identify and pursue new market opportunities, strategic accounts, and emerging industry segments.
• Establish sales objectives, performance metrics, and accountability measures for the commercial organization.
• Monitor market conditions, customer trends, competitive activity, and industry developments to inform commercial strategy.
• Partner with branch leadership, operations, and supply chain teams to align customer demand, inventory strategy, and service execution.
• Oversee development and execution of marketing initiatives, promotional campaigns, customer engagement programs, and branding efforts.
• Support key customer relationships, contract negotiations, and strategic account development activities.
• Develop and manage departmental budgets, forecasting, and sales planning processes.
• Analyze sales performance, pipeline activity, profitability, and market data to identify opportunities for improvement and growth.
• Drive continuous improvement initiatives focused on commercial effectiveness, customer experience, and operational alignment.
• Prepare and present sales and marketing performance reports to executive leadership.
• Ensure compliance with company policies, procedures, and ethical business practices.

Benefits

• Benefits begin on the first of the month following 30 days of employment.
• Exceptional Health Coverage:
• Three medical plans, including HSA-qualified, with virtual care.
• Dental and vision coverage, including kids' orthodontia.
• HRA reimbursement eligibility.
• Employer-paid life and long-term disability insurance.
• Smart Financial Benefits:
• 401(k) plan: Pre-tax and Roth options plus a generous employer matching contribution.
• Time Off & Work-Life Balance:
• Enjoy 10 paid holidays and accrue PTO from your first day.
• Flexible workplace culture with career growth opportunities.
• Wellness & Support:
• Access a robust Employee Assistance Program (EAP) with 24/7 support for you and your family.
• Resources to support mental, emotional, and financial well-being.
• Culture that Works for You:
• Join a team that values integrity and innovation.
• Grow as a leader in industrial distribution with cutting-edge automation and supply chain solutions.
• Be part of a company that prioritizes people over profits.