Director of Sales

TPG Hotels, Resorts & Marina is a nationally ranked hospitality management company operating hotels across all chain scales, from focused-service and lifestyle/resort properties to upper-upscale luxury and nautical assets. We deliver top performance for guests, investors, and brands while offering rewarding career opportunities focused on customer satisfaction and personal growth.

About the role

The Director of Sales and Marketing at Hyatt Regency Lexington is responsible for planning, developing, and implementing sales and marketing strategies to maximize revenue, increase occupancy rates, and enhance the hotel’s brand presence. This role manages the sales team and plays a crucial part in achieving the hotel’s financial and business objectives. As Hyatt Regency Lexington undergoes renovation, it will become Lexington’s premier hotel, featuring extensive meeting space and a location attached to Rupp Arena.

Responsibilities

• Develop and execute a comprehensive sales plan targeting group, corporate, and leisure business segments.
• Lead the sales team in identifying new business opportunities, maintaining client relationships, and achieving revenue targets.
• Manage the hotel’s online presence, including the website, social media channels, and online travel agencies.
• Analyze market trends and guest feedback to identify opportunities for improvement and innovation.
• Monitor sales performance, track key metrics, and provide regular reports to leadership.
• Collaborate with other departments to ensure seamless coordination for group events, meetings, and conventions.
• Work closely with revenue management teams to optimize pricing strategies and maximize revenue per available room (RevPAR).
• Implement effective yield management practices to balance occupancy and rates.
• Monitor and analyze competitive set pricing and adjust strategies as needed.
• Cultivate strong relationships with key clients, industry partners, and stakeholders.
• Attend industry events, conferences, and trade shows to network and stay updated on industry trends.
• Develop and manage the sales and marketing budget, allocating resources effectively.
• Conduct regular financial analysis to measure the effectiveness of campaigns and strategies.
• Make data-driven decisions to improve ROI on marketing initiatives.
• Recruit, train, and lead a high-performing sales and marketing team.
• Provide guidance, coaching, and performance evaluations to team members.
• Foster a collaborative and motivated work environment that encourages creativity and innovation.

Requirements

• Bachelor’s degree in hospitality management, Business, Marketing, or a related field.
• Proven experience in hotel sales and marketing, with a track record of achieving revenue goals.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and presentation abilities.
• Proficiency in using hotel management systems, sales software, and marketing analytics tools.
• In-depth knowledge of the local and regional hospitality market.

Working Conditions

Physical work is a primary part of the role, including extended standing and walking, climbing, bending, reaching, pulling, pushing, kneeling, and lifting up to 50 lbs. Some work is performed in an interior hotel environment with equipment and machines.

Benefits

• Health, Dental, and Vision Insurance
• Disability Insurance
• Supplemental Life Insurance
• Identity Theft Protection
• Flexible Spending Accounts
• 401(k) Retirement Plan
• Paid Time Off, Vacation, and Holidays
• Hotel discounts at any property in the TPG portfolio

Benefits vary by location.