Director of Sales
About the role
TerraBella Senior Living proudly serves thousands of residents and families offering a full range of lifestyle and care options including Active Independent Living, Assisted Living, Memory Care, and short-term Respite. With a foundation rooted in purpose, hospitality, and connection, TerraBella fosters communities where both residents and Team Members thrive. As part of one of the largest senior living organizations in America, TerraBella communities have earned Great Place to Work® certifications from 2022–2026. At TerraBella, culture, growth, and heart define who we are. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy.
Responsibilities
- Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.
- Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
- Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
- Manages the sales tracking reports and provides daily updates