Director of Sales

About the Role

The Commonwealth, Richmond’s oldest and newest boutique hotel, is searching for an experienced, motivated, and dynamic Director of Sales. Managed by SMI Hotel Group and affiliated with Preferred Hotels & Resorts, The Commonwealth is a 59-suite historic property located on Capitol Square, directly across from the Virginia State Capitol. With original artwork by Richmond’s acclaimed mural artists and tattoos on every guest suite door (RVA is the #3 most tattooed city in America!), we deliver a uniquely Richmond experience. Featuring Rueger’s, our restaurant and bar honoring the original 1846 eatery, and 3,000 square feet of modern event space, The Commonwealth offers something for everyone.

Responsibilities

• Develop and set revenue sales and marketing strategies to ensure implementation, monitor results, and achieve sales goals.
• Directly sell hotel rooms, meeting rooms, and food and beverage through client contacts.
• Achieve total hotel revenue goals and develop strategies to maximize profitability in group rooms, transient rooms, and catering.
• Work with the General Manager and Vice President to produce revenue budgets and the annual Sales & Marketing Plan.
• Analyze market and sales trends to optimize business mix.
• Create and execute special events and sales blitzes to showcase the hotel.
• Manage assigned sales markets and goals, soliciting business within those markets.
• Attend trade shows and major market events to promote the hotel and increase sales.
• Direct and manage all group, transient, and catering sales activities to maximize revenue.
• Ensure selling strategies align with revenue maximization goals.
• Proactively prospect and develop new business while increasing share of existing accounts.
• Meet occupancy, revenue, and market share goals (room nights, ADR, RevPAR, RGI).
• Ensure pricing is market-appropriate and maximizes profitability.
• Monitor competitive set and identify opportunities in each market segment.
• Review performance through STAR reports, Hotelligence, forecasts, and sales reports.
• Prepare and compile data for the strategic sales plan, monthly reports, annual goals, and budgets.
• Develop rates, group ceilings, and deployment strategies using competitive data and demand analysis.
• Participate in sales presentations, property tours, and customer meetings.

Qualifications

• Five years of hospitality or hotel sales and marketing experience, or equivalent education and experience.
• Ability to work well with other departments and maintain strong interpersonal relationships.
• Proven ability to identify and build client relationships that drive business.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Word, Excel, and other computer skills.
• Budgetary development and analysis capabilities.
• Flexible working schedule as required.
• College degree preferred.

Benefits

• Health, dental, and vision insurance
• Paid Time Off
• 401K plan with company match
• Hotel discounts
• Paid holidays
• Company-paid life insurance
• Company-paid short-term and long-term disability insurance
• Company-paid accident and medical indemnity insurance
• Cell phone allowance

SMI Hotel Group recruits the best and brightest to support our mission of delivering the highest quality service to our guests. If you have what it takes to be our Hotel Director of Sales, we want to hear from you. We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.