Director of Sales

Smashing Dishes is seeking a results-driven, strategic Director of Sales to lead revenue growth, elevate market position, and drive high-value event business across corporate, social, and venue partnership channels. This leadership role directly impacts growth, shapes the sales organization, and builds scalable systems in a fast-paced, high-expectation environment. You will own the full sales function, leading a team responsible for delivering premium catering experiences across distinctive venues and clients.

About Us

Founded in 2009, Smashing Dishes/Tony Caters is a flourishing and highly respected off-site catering company producing extraordinary events and exceptional food service across the Bay Area. We also operate two additional cafes located inside the Tech Interactive Museum in downtown San Jose and at the Winchester Mystery House.

Responsibilities

• Revenue growth and achievement of sales targets
• Full pipeline visibility, forecasting, and deal management
• Development and leadership of a high-performing sales team
• Conversion strategy and proposal effectiveness
• Corporate client development and high-value event acquisition
• Venue partnerships and strategic business relationships

What Success Looks Like:

• A consistently strong and well-managed sales pipeline
• Increased conversion rates and higher average event values
• Clear ownership of reporting and forecasting within the sales team
• Strong alignment between sales, operations, and financial performance
• Growth in both revenue and profitability

Leadership Expectations:

• Drive results through proactive management, not reactive reporting
• Maintain clear visibility into sales performance at all times
• Balance revenue growth with operational and financial discipline
• Lead with ownership, accountability, and urgency

Requirements

• Friendly and upbeat attitude
• 3+ years of catering/event sales experience
• TPP (Total Party Planner) experience preferred but not required
• Experience with Google Suite
• Strong expertise in sales and sales operations, with a proven ability to meet and exceed revenue goals
• Experience in team management and leadership with a focus on motivating and mentoring sales professionals
• Proficiency in customer service, including building strong, lasting client relationships
• Demonstrated success in business development and identifying new growth opportunities
• Responsible, accountable, and task-oriented
• Ability to perform essential functions of this position satisfactorily with or without reasonable accommodation

Who You Are

• A proven sales leader in catering, hospitality, or events
• Experienced in managing high-value corporate and social event sales
• Comfortable owning both strategy and execution
• Highly organized with strong pipeline and forecasting discipline
• Confident in client-facing environments and closing complex deals
• Focused on results, with a strong sense of accountability

Benefits

• Collaborative and upbeat company culture
• Competitive wage
• Medical, dental, vision, and life insurance
• PTO program
• Birthday holiday
• Retirement plan

Culture

• Exhibit confidence in decisions and in team’s abilities
• Set a tone of professionalism
• Embody core values of the company: Passion, Flexibility, Integrity, Efficiency, and Respect

Pay

$85,000 per year