Director of Sales

About the role

We are working with a fast-growing, high-end medical aesthetics practice headquartered in Miami, FL. Known for innovation, transparency, and a culture of excellence, the team is expanding and seeking top talent to help scale.

This is an opportunity to build something lasting. You will join a leadership team committed to growth, excellence, and delivering an exceptional patient experience. It is a role where you can shape culture, develop leaders, and build a nationally respected sales organization. Reporting to the CEO, the Director of Sales will own the vision, performance, leadership, and future of the Sales organization. Success will be measured not only by revenue growth, but by the leaders you develop, the culture you strengthen, and the experience you help create for every patient. Your mission is to develop a world-class sales organization that delivers an extraordinary patient experience and predictable, profitable growth.

• Patient Satisfaction and Safety Over Profit
• Unreasonable Hospitality: bring the human back to plastic surgery
• Ever Forward: learn, adapt, test, and improve
• Warrior Spirit: never quit when the work gets difficult

Responsibilities

• Own revenue targets, forecasting, budgeting, and sales strategy
• Own sales KPIs, including speed-to-lead, show rates, conversion, bookings, case value, and pipeline health
• Recruit, hire, onboard, coach, develop, performance manage, and when necessary, terminate team members
• Establish and maintain CRM discipline, reporting, call reviews, scripts, compensation, and process optimization
• Drive daily accountability and provide weekly reporting to the CEO
• Build strong cross-functional alignment with Marketing and Operations
• Develop A players and future sales leaders
• Protect the organization’s culture while continually raising the standard
• Develop a high-performing, values-aligned sales team that consistently achieves revenue goals
• Drive measurable improvement across the entire conversion funnel
• Establish clear dashboards, accurate forecasts, and a no-surprises operating environment
• Create a culture where A players thrive and mediocrity cannot hide

Qualifications

• Proven success leading and developing a sales organization
• Demonstrated revenue growth and conversion improvement
• Strong command of KPIs, forecasting, CRM systems, compensation, and sales operations
• Excellent business judgment, communication, and emotional intelligence
• Healthcare, aesthetics, luxury services, or high-ticket consultative sales experience preferred
• English/Spanish preferred
• Comfortable being measured against ambitious goals and clear performance expectations
• Willing and able to have difficult conversations and address underperformance
• Able to take ownership of results rather than blaming leads, Marketing, the economy, or the team
• Able to operate with independence and without constant direction

Skills

• Is hungry and relentlessly driven
• Loves scoreboards, ambitious goals, and hard problems
• Creates momentum, rolls up their sleeves, and challenges complacency
• Is confident without ego
• Gives credit, seeks feedback, and owns mistakes
• Has exceptional emotional intelligence
• Knows when to coach, challenge