Director of Sales

Location: Home2 Suites by Hilton Lancaster (Lancaster, PA) – Reports to: General Manager. Employment Type: Full‑Time, On‑Site, In‑Person. FLSA Status: Exempt.

Job Summary

The Director of Sales has direct oversight of sales and marketing operations for a Select Service hotel. This role is responsible for achieving optimal occupancy and ADR growth to maximize total revenue while meeting or exceeding hotel profit objectives. The individual will oversee the hotel sales department—including direct sales, follow‑up, sales administration, hiring, training, managing, and coaching—and will manage the sales and marketing budget, forecast, advertising, marketing, and business plans for one Select Service hotel within approved plans and budgets. Exempt associates are expected to work as much of each workday as necessary to complete responsibilities, with primary duties consisting of administrative, executive, or professional tasks more than 50% of the time and requiring discretion and independent judgment.

Education and Experience

• At least two years of progressive hotel sales experience preferred; or a four‑year college degree and at least one year of related experience; or a two‑year college degree and at least two years of related experience.
• Valid driver’s license in the applicable state.
• Highly developed verbal and written communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and corporate clients.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Proficiency in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and simultaneously manage multiple tasks.
• Strong organization and presentation skills.
• Advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
• Ability to work well in stressful, high‑pressure situations while maintaining composure and objectivity.
• Ability to understand financial information, data, and basic arithmetic functions.

Responsibilities

• Coordinate all group, transient, and corporate sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate and occupancy, ensuring the hotel meets/exceeds management and owner revenue/profit goals.
• Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
• Understand contract content and negotiate terms.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Adhere to Rebel Hospitality’s established regulations, company standards, sales standards, and sales metrics.
• Comply with attainment of individual and team goals and budgeted metrics.
• Train all hotel staff to recognize and capitalize on sales opportunities to increase occupancy and revenue.
• Develop a full working knowledge of hotel operations and policies, including Sales, Food and Beverage, Front Office, and Reservations.
• Maintain strong visibility in the local community and industry organizations.
• Attend and/or conduct daily, weekly, and monthly meetings and other functions required by management, providing training on a rotational basis.
• Maintain professional relationships and open communication with marketing partners and internal departments (e.g., Second Wave, Rebel Digital, branded field marketing).
• Travel on a weekly basis, as required.
• Act on behalf of the General Manager in his/her absence and perform any other duties as requested by management.

Pay

Salary Range: $80,000 – $85,000 annually.