Director of Sales

About the role

The Director of Sales at MBK Senior Living embodies Yoi Shigoto, “the good work,” by driving the sales efforts and outcomes of the senior living community. This role is crucial for setting the stage as the senior living provider of choice from the very first initial contact.

Responsibilities

• Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%)
• Responds to new inquiries from multiple channels (Website, walk-in/drive-by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, Caring.com) and enters all completed sales activities and detailed notes within the CRM in real-time
• Utilizes specific MBK follow-up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity according to MBK Hot/Warm/Cold expectations
• Completes thorough and detailed database management within the CRM in real-time, utilizing the mantra, “if it’s not in the database, it didn’t happen.”
• Aids in training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals
• Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility
• Conducts daily community walk-through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals
• Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents though outreach efforts
• Builds and maintains relationships with professional referrals, maintains the MBK expectation of professional referral development (outreach) efforts weekly to include: 7-10 face-to-face professional interactions
• Plans and conducts internal events to showcase our communities, attends local market area events, maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; identifies professionals and/or organizations status in the database based on volume potential of leads
• Develops understanding of annual operating budgets, revenue generation and value pricing, evaluates current market research to understand trends and competition, and adjusts marketing strategy to meet changing conditions using competitive analysis (2x year)
• Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans
• Provides concierge team members with relevant information regarding upcoming prospect and professional tours, assists with training concierge team on initial greeting, phone answering, transferring etiquette and MBK standards, creating positive first impressions, completing a welcome sign for all pre-scheduled tours, ensuring all visitors have a “WOW” experience
• Maintains up-to-date CRM with contact information, detailed notes, and scheduled next steps: stays current on all prospect follow-up, including the use of the MBK 7-Day New Inquiry Follow-Up Plan and 7-Day Tour Follow-Up Plan
• Determines personalized strategy each prospect interaction for effective advancement of the sales process, analyzes leads for creating marketing plan (i.e. lead sources, zip codes, etc.)
• Attends, coordinates, and sponsors community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services and “yoi-shigoto” culture
• Interviews, trains, manages/supervises, evaluates, and resolve problems with Sales Assistant (if applicable), in accordance with community policies, procedures and applicable laws/regulations
• Attends, coordinates, and sponsors community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services and “yoi-shigoto” culture

Qualifications

• College degree or relevant experience required
• Sales and Marketing experience is preferred, with a successful track record
• Background clearances (as required by government regulations) are mandatory
• Must complete a health screening and provide negative TB test results (must be within the last 6 months or within 7 days of employment)
• Must hold a valid state issued driver’s license and valid insurance
• Able to operate a motor vehicle and drive themselves and another community Team Member to a community or outside event
• Able to assist in the moving of residents when necessary or in emergency situations

Skills

• Strong communication skills, including the ability to speak, write and read English
• Comfortable with speaking in public settings and presenting to small groups
• Excellent written and verbal communication skills
• Ability to work weekends, evenings and flexible hours, available for our customers at peak service times and days

Benefits

• Full-time Benefits Include Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%
• Childcare and eldercare assistance
• Flexible spending accounts

Pay

$38.00 - $41.00/ Hr. DOE + commission opportunities, and occupancy bonuses

Schedule

Tuesday - Saturday