Director of Sales
Sales Strategy
Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the property.
Works with sales team to create and implement a sales plan addressing revenue, customers and the market for the segment.
Assists with the development and implementation of promotions, both internal and external.
Revenue Maximization
Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
Recommends booking goals for sales team members.
Sales Activities
Makes sure all day to day activities of direct reports are monitored.
Absent a Business Evaluation Manager, approves space release for catering to maximize revenue.
Participates in sales calls with members of sales team to acquire new business and/or close on business.
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
Sales Analysis and Reporting
Analyzes market information by using sales systems and implements strategy to achieve property’s financial room and catering goals.
Assists Revenue Management with completing accurate six period projections.
Reviews guest satisfaction results to identify areas of improvement.
Relationship Building
Develops and manages relationships with key stakeholders, both internal and external.
Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with Ritz-Carlton Global Sales Organization Managers and accounts.
Interacts with guests to obtain feedback on product quality and service levels.
Human Resource Activities
Interviews and hires management and hourly employees with the appropriate skills to meet the business needs of the operation.
Utilizes all available on the job training tools for employees.
Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
Empowers employees to provide excellent customer service.
Observes service behaviors of employees and provides feedback to individuals.
Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
Customer Service and Brand Standards
Executes and supports the brand’s Customer Service Standards and property’s Brand Standards.