Director of Sales

Experience Senior Living is excited to introduce The Gallery Longmont scheduled to open in January 2028. As we progress through the final stages of development, we are seeking a Director of Sales to lead and execute pre-opening sales and marketing efforts. This role will be instrumental in building market awareness, establishing referral relationships, and driving initial occupancy prior to opening and beyond. The Director of Sales will play a key role in shaping the community's sales culture from the ground up. Pre-opening / development-focused responsibilities: Lead all pre-opening sales and marketing initiatives, including market analysis, pricing recommendations, sales strategy development, and achievement of pre-leasing goals. Establish and cultivate strong relationships with local referral sources, influencers, and community partners to build brand presence and a robust sales pipeline prior to opening. Collaborate closely with development, construction, and operations teams to align sales efforts with project milestones, model readiness, and opening timelines. Support the development of sales systems, CRM processes, collateral, and tour experiences, ensuring readiness for transition into stabilized operations Responsibilities: Meet or exceed monthly company/community sales standardsPrimary focus on "sales zone" activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective executionRespond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested partiesAccurately maintain the community's database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contactsDevelop and maintain relationships with potential referral sources and conduct on-going field visitsQualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potentialResearch and maintain current information on local competition and new services and competitors entering the marketplaceCreate and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateralAccurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actionsAs necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulationsProvide regional management with necessary paperwork and reports to actively monitor sales effortsAttend and participate in core sales training events and maximize techniques to grow census/revenueProvide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique eventsMonitor and manage the budget of the departmentMay perform other duties as assigned Requirements Experience in senior living, including assisted living and memory care environments requiredBlue-sky sales experience in Senior Living is required for this role Bachelor's degree or equivalent experience and education preferredBackground in sales or leasing in the health care or senior living industry helpfulCreative and "out of the box" thinker desired Expertise in "relationship selling" and a demonstrated ability to closeExperience with motivational interviewing techniques preferredMust demonstrate competence in the following areas:Ability to connect and build trust with clients and their circle of influenceAbility to understand and manage emotions arising from client situationsAbility to guide clients toward solutions Experience in a customer service-oriented setting necessaryDemonstrated ability to work in a team environmentAbility to show sincerity and empathyEffective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with othersAbility to read, speak, and understand the English languageAbility to work nights, weekends and holidays requiredProficient in Microsoft Outlook, Word, Excel, and PowerPointMust possess a current driver's licenseConnect and help residents transition from home to community through thoughtful engagement at every level of interactionAbility to work varied schedules to include weekends, evenings, and holidays Benefits We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years. Compensation: $112,000 - $122,000 Application Deadline: We anticipate reviewing applications through November 28th, 2026.