Director of Sales

About the role

Responsible for the management and execution of the direct sales and marketing program for the hotel.

Responsibilities

• Knows accounts and pending accounts (i.e., volume, trends, rates at other hotels, etc.)
• Understands the consultative sales process and performs client calls with same requirements as account manager.
• Understanding of rate and revenue management & assists with forecasts
• Personally handles top accounts
• Spends 50% of time on outside sales
• Maintains an orderly Sales Office to include sales files and trace system
• Completes annual marketing plan and budget
• Fosters an effective team environment through training, mentoring and participating in joint sales calls
• Actively participates in business, community, and civic affairs in the local area.
• Recruits and mentors high-performing sales associates to build successful teams
• Ensures teamwork and enhances cooperation between all departments
• Assists in rate and inventory strategy with Revenue Manager and General Manager
• Responsible for conducting daily and weekly sales meetings
• Acts as Manager on Duty as designated by the General Manager

Requirements

• Three years Direct Sales experience required.
• An intimate working knowledge of market qualification, the consultative selling process, trace management, and an entrepreneurial spirit to create and mentor superior sales talent is essential.
• In addition, a history with annual revenue and expense budgets is preferred.

Qualifications

• BA or BS in Marketing Administration
• Certified Hospitality Sales Professional (preferred)

Skills

• Excellent verbal, comprehension, listening and problem solving skills
• Interpersonal and time management skills
• Direct sales skills
• Guest relation skills