Director of Sales

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU®—confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®—a born rebel, raising the bar with mind-body energy and zero compromise. Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

About the role

Reporting to the Vice President of Sales, the Director of Sales is responsible for sales, distribution, and revenue targets within assigned geography of PepsiCo and Franchise distributor partners. Leading the CELH DSD field sales team to ensure retail execution and achievement of sales goals across all retail channels.

This position is open to fully remote candidates based in a major city within the state of Florida (Miami, Orlando, Tampa, or Jacksonville markets). This role requires up to 50% domestic travel and is a driving position. A valid U.S. Driver’s License is required; applicants must pass an MVR (Motor Vehicle Record) screening. People management responsibilities are included.

Responsibilities

• Lead and manage the DSD network across Florida serving as the primary point of contact for the Pepsi leadership team across the market
• Conduct quarterly business reviews with internal/external leadership groups
• Lead a field sales organization comprised of various levels of employees including Regional Managers, District Managers, Territory Managers, and Merchandisers in all aspects of business
• Develop a high-performing team to work within our DSD network to drive best-in-class retail execution
• Provide mentorship and career development opportunities
• Own execution of customer initiatives, new product launches, and trade marketing campaigns
• In-market collaboration and support through market blitzes in key focus markets

Requirements

• 5+ years of field-based sales team leadership along with distributor management in CPG, specifically within DSD beverage preferred
• Bachelor’s degree preferred
• Proficiency in Microsoft Office, Power BI dashboards, and various other data reporting tools
• Strong business planning, presentation, and cross-functional leadership skills
• Must be able to travel overnight extensively across the assigned market

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Pay

The base salary range for this position is $125,000 - $130,000, dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).