Director of Sales

Cambria Hotel Lake Placid is seeking an experienced and driven Director of Sales to lead the property’s sales strategy and revenue growth in the heart of the Adirondacks. This modern upscale hotel offers stunning lake and mountain views, a full-service restaurant and bar, and flexible meeting and event space.

About the role

This leadership role is responsible for developing and executing strategic sales initiatives that grow occupancy, ADR, and total hotel revenue across key segments including group, leisure, corporate, and local business. The Director of Sales will play a key role in positioning the hotel as a top lodging and event destination in the region. This position reports directly to the General Manager and works closely with revenue management, marketing, and property leadership to drive results.

Responsibilities

• Develop and execute the hotel’s sales strategy to achieve occupancy, ADR, and revenue targets, aligning pricing and revenue strategies with the General Manager and Regional Director of Sales
• Generate new business through proactive outbound sales including prospecting, networking, and account development
• Build and maintain strong relationships with corporate accounts, event planners, tourism partners, and local businesses
• Grow group and event business including weddings, corporate meetings, sports teams, and retreats
• Maintain a strong pipeline of opportunities and track sales activity through CRM and brand systems
• Monitor market trends and competitor activity to adjust sales strategies and identify new opportunities
• Oversee the group sales process from inquiry through contracting and event execution
• Prepare regular sales reports, forecasts, and revenue action plans
• Work closely with the operations and events teams to ensure successful coordination and execution of meetings and events
• Ensure the hotel consistently delivers a high level of service to both guests and clients

Requirements

• Minimum 5 years of hotel sales experience
• Knowledge of local competition and industry trends
• Previous Director of Sales or Senior Sales Manager experience preferred
• Demonstrated success generating new business through outbound sales and prospecting
• Proven ability to meet or exceed revenue and group sales targets
• Strong relationship building, networking, and negotiation skills
• Experience with hotel sales systems, CRM tools, and brand platforms
• Excellent communication and organizational skills
• Valid Driver’s License is required

Benefits

• Competitive base salary with performance-based bonus
• Health, dental, and vision benefits
• Paid time off