Director of Sales

About the Role

In this Director of Sales role at Karuna Skin LLC, you will own and grow our topline revenue across key retail partners in North America. Leading a small, high-output sales team, you’ll drive strategy, negotiations, and relationships with major accounts like Target, Walmart, CVS, and Whole Foods Market. Partnering directly with the CEO, you’ll expand our distribution, manage retailer line reviews, and turn brand momentum into sustained, profitable growth.

Responsibilities

• Revenue & Account Leadership: Set and deliver revenue targets by retailer and channel, manage key North America accounts and distributors, and grow partnerships with retailers and distributors.
• Growth & Distribution: Build and execute plans to expand distribution, grow SKU assortment, and secure merchandising placements.
• Line Reviews & Trade Strategy: Lead retailer line reviews, develop trade terms, and negotiate promotional strategies while protecting profitability.
• Business Health & Market Insight: Monitor business health, align sales plans with revenue projections, and stay informed on beauty trends and competitor actions.
• Team & Broker Leadership: Manage and mentor the sales team, direct the broker network, and report on performance to the CEO.

Requirements

• Bachelor’s degree or higher in Business, Marketing, or a related field.
• At least 7 years of CPG sales experience, with direct experience selling into Target and/or Walmart; beauty or personal care experience strongly preferred.
• Proven track record of growing topline revenue and winning new distribution at major national retailers.
• Established buyer and broker relationships across mass, grocery, or drugstore channels.
• Strong negotiation skills and command of trade terms, promotional planning, and retailer economics.
• Experience leading line reviews and presenting confidently to senior retail buyers.
• Ability to stay in tune with beauty trends and the competitive landscape, translating insights into commercial action.
• People-leadership experience, with the ability to manage, mentor, and develop a small team.
• Strategic thinking combined with hands-on execution in a fast-paced, growth-oriented environment.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years of CPG sales experience, preferably in beauty or personal care.
• Direct experience selling into Target and/or Walmart.

Skills

• Negotiation and trade terms expertise.
• Line review leadership and presentation skills.
• Market trend analysis and competitive insight.
• Team management and mentorship.
• Strategic planning and execution in a dynamic environment.

Benefits

• Competitive benefits package, including medical, dental, and vision insurance.