DIRECTOR OF SALES

About the role

The Director of Sales has full executive responsibility for the company’s commercial strategy and revenue performance across a $160M industrial automation and tooling enterprise with a growth trajectory to $200M. This role develops and executes scalable commercial strategies, builds a high-performing sales organization, and establishes strategic customer relationships that drive sustainable long-term growth. This position requires a seasoned sales executive with demonstrated success leading complex, technical sales organizations, navigating long sales cycles, and driving profitable growth in engineered-to-order environments. The Director of Sales serves as a key member of the senior leadership team and is accountable for aligning sales execution with company objectives, operational capabilities, and market dynamics.

This is a direct hire role in Sterling Heights, MI.

Responsibilities

Commercial Strategy & Revenue Leadership

• Develop, articulate, and execute a comprehensive sales strategy aligned with company growth, margin, and market expansion objectives
• Drive sustained revenue growth across automotive, warehouse and logistics, and aerospace industries
• Identify and capitalize on market opportunities within OEM, Tier 1 supplier, and manufacturing end-user segments
• Analyze market trends (e.g., robotics, Industry 4.0, smart manufacturing) to inform strategic planning and investment priorities

Sales Organization Leadership

• Lead, coach, and scale a geographically distributed sales organization, including sales managers, account executives, and the proposal/estimating function
• Establish clear performance expectations, sales processes, and accountability frameworks
• Recruit, develop, and retain high-performing technical sales talent capable of executing complex sales engagements

Key Account & Customer Engagement

• Identify and build excellent relationships with key decision makers/executives within target customer account organizations
• Maintain customer information in a CRM system
• Build and oversee strategic key account relationships, including long-term agreements and multi-site customer engagements
• Lead executive-level customer interactions, contract negotiations, and commercial discussions
• Oversee complex sales cycles involving engineering, procurement, operations, and executive stakeholders

Operational & Cross-Functional Alignment

• Partner closely with engineering, manufacturing, and product teams to align customer requirements with solution development and delivery capabilities
• Ensure disciplined pipeline management, forecast accuracy, and KPI visibility across the sales organization
• Support all awarded project kick-off meetings
• Adhere to the Quality System and participate in continuous improvement
• Review and prepare required reports of sales activities, of the sales team, in the CRM

Financial & Performance Management

• Own pricing strategy, margin optimization, and commercial risk management
• Establish and maintain accurate revenue forecasting and pipeline governance
• Monitor and improve key performance indicators including revenue growth, margin performance, order intake, win rates, and sales cycle efficiency

Supervisory Responsibilities

• Directly leads the Sales organization and the Proposal/Estimating Department
• Establishes objectives, assigns responsibilities, evaluates performance, and addresses personnel matters in accordance with company policies and applicable laws
• Reviews and approves expense reports; manages and reviews expense budgets
• Monitors and controls estimating and sales specific network folder structures, file storage and file naming conventions
• Attends and supports internal proposal quote reviews with knowledge of both process and related estimate(s)

Work Environment & Travel

• In-office role
• Approximately 30% travel to customer sites, manufacturing facilities, industry events, and company locations

About AMI Automation Movers International

Automation Movers International is a full-service mechanical integration company specializing in the installation and movement of production and automation equipment.

Contact

Email: info@automationmovers.com

Phone: 248-299-8310

Fax: 248-299-8281