Director of Sales

About the role

At Arvum Senior Living, we serve seniors through Assisted Living and Memory Care communities across eight states. We are committed to creating purpose-driven communities where residents receive compassionate care and Team Members experience meaningful careers.

Responsibilities

• Manage the full sales cycle from initial inquiry through move-in.
• Build strong relationships with prospective residents and families through consistent communication and follow-up.
• Execute all aspects of the community sales process including discovery, overcoming objections, relationship building, and closing techniques.
• Conduct professional and emotionally engaging community tours that inspire confidence and urgency.
• Maintain accurate lead tracking and sales activity documentation within the CRM system.
• Pull and analyze sales reports including lead volume, conversion metrics, occupancy trends, and move-in activity.
• Collaborate with the Executive Director and operational leaders to develop occupancy strategies and achieve census goals.
• Conduct weekly strategy meetings with leadership regarding occupancy performance and sales opportunities.
• Maintain tour readiness and ensure model rooms and common areas present well for prospective residents and families.
• Plan and execute community sales events designed to generate qualified leads and increase visibility.
• Conduct competitive market analysis and maintain awareness of local senior living trends and competitor activity.
• Utilize pricing strategies, incentives, and inventory management tools to maximize revenue and occupancy growth.
• Analyze sales metrics and provide recommendations to improve business operations and community performance.
• Develop and maintain strong referral relationships with hospitals, physicians, rehab facilities, skilled nursing communities, home health agencies, and local organizations.
• Conduct regular outreach efforts to expand professional referral networks.
• Plan and execute presentations, networking opportunities, and community outreach initiatives.
• Guide residents and families through the move-in process with professionalism and urgency.
• Review and facilitate completion of move-in documentation and required paperwork.
• Coordinate resident assessments with the clinical team.
• Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure smooth resident transitions and regulatory compliance.
• Ensure all move-in documentation is completed accurately and timely prior to move-in date.
• Participate actively in leadership meetings, trainings, and community initiatives.
• Maintain professionalism, integrity, and strong representation of the Arvum Senior Living brand.
• Stay current on senior living industry trends, sales strategies, and professional development opportunities.
• Support a culture of accountability, collaboration, and performance excellence.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum of two (2) years of sales or marketing experience in senior living preferred.
• Proven ability to build relationships and convert leads into move-ins.
• Experience working within CRM systems and managing sales pipelines.
• Strong communication, presentation, and organizational skills.
• Proficient in Microsoft Office including Word, Excel, Outlook, and PowerPoint.
• Able to work independently while managing multiple priorities in a fast-paced environment.
• Strong sense of urgency, accountability, and customer service.

Compensation Summary

This is a true pay-for-performance role. Directors of Sales have the opportunity to significantly increase their earnings through uncapped commission and bonus opportunities tied directly to occupancy growth, move-ins, and sales performance.