Director of Revenue Generation [SK-12349]

About the role

Aquent is a proud partner in the search for a visionary leader to join a top-tier consulting and technology firm, driving monumental impact through a revenue-first approach. This pivotal role offers the unique opportunity to directly shape the financial trajectory of a dynamic organization, transforming strategic vision into tangible revenue growth.

You will be at the forefront of innovation, deploying cutting-edge strategies and AI-enabled processes to redefine how a global sales organization generates pipeline and achieves measurable success, fostering long-term client growth and making a profound difference from day one.

Responsibilities

As a leader in Revenue Generation Marketing, you will be instrumental in executing the company’s end-to-end go-to-market (GTM) strategy, ensuring seamless alignment between marketing and sales to drive predictable pipeline and revenue.

• Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.
• Develop and oversee content and thought leadership strategy that directly contributes to revenue goals.
• Drive demand generation across diverse channels, including digital, industry associations, account-based marketing (ABM), and strategic partnerships.
• Ensure all marketing activities are rigorously tied to measurable revenue outcomes.
• Collaborate with Sales Leadership to create a seamless, integrated handoff between marketing and sales functions.
• Implement key performance indicators (KPIs) across both functions, including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
• Establish a unified revenue operations framework to optimize efficiency and effectiveness.
• Recruit, develop, and retain top talent within the Revenue Generation Marketing function.
• Build an organizational structure aligned to ambitious growth goals, leveraging both on and offshore resources and advanced AI capabilities.
• Foster a performance-driven, accountable, and collaborative culture that inspires excellence.
• Establish comprehensive KPI dashboards across marketing and sales performance.
• Drive data-driven decision-making using advanced CRM and analytics tools.
• Optimize funnel performance and significantly improve forecasting accuracy.
• Serve as a senior executive presence, engaging with key clients and prospects.
• Represent the company in external events, association functions, and industry forums.
• Translate critical market insights into agile GTM adjustments and strategies.

Requirements

The following qualifications are required:

• 10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the professional services industry, particularly within consulting or large advisory firms.
• Proven track record of successfully scaling revenue in previous roles.
• Strong analytical and operational mindset, capable of driving data-informed strategies.
• Extensive experience with AI-driven marketing and sales processes.
• Experience working effectively in a highly matrixed, fast-paced environment.
• High sense of urgency with the ability to meet demanding deadlines and adapt to changing priorities.
• Receptiveness to performance feedback within a team environment is essential.

Skills

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands.

Qualifications and Metrics of Success

Your success will be measured by your direct impact on:

• Revenue growth
• Pipeline growth
• Conversion rates
• Customer acquisition cost (CAC)
• Average deal size
• Sales cycle length
• Sales and marketing productivity