Director of Retail Sales

About the role

The Director of Retail Sales is a hands-on leadership role overseeing all aspects of retail sales and is responsible for leading and executing the retail sales strategy for a growing food company specializing in premium meat products. While the company has strong roots and penetration in the foodservice channel, the retail segment presents a key area of growth.

Responsibilities

• Lead all aspects of the retail sales function, including national and regional accounts, distributor relationships, and direct retail customers.
• Develop and execute a comprehensive retail growth strategy, aligned with company goals and brand priorities.
• Manage existing retail relationships with major retailers, ensuring consistent communication, high service levels, and alignment with promotional calendars.
• Possess the ability to prospect and secure new retail partnerships across grocery, club, and specialty channels.
• Oversee pricing, promotions, and contract negotiation in collaboration with leadership.
• Work cross-functionally with operations, marketing, R&D, and logistics to ensure successful product launches and ongoing execution.
• Lead, mentor, and develop retail sales staff; oversee the daily activities of the merchandiser and future team members.
• Prepare and present sales reports, forecasts, and performance metrics to senior leadership.
• Monitor and analyze market trends, seasonal trends, customer feedback, and consumer purchasing data to influence key business decisions, including SKU rationalization.
• Represent the company at customer meetings, trade shows, and industry events.

Requirements

• Progressive sales experience within the Meat industry, working with National Retail Chains (Grocery, Supermarket, Club, Wholesale) is required.
• Entrepreneurial mindset with ability to thrive in a hands-on, fast-paced environment. The ability to set clear objectives and design a strategy that inspires the team.
• Strong analytical skills to analyze sales and pricing data to make data-driven decisions.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Strong organizational and time management skills.
• Willingness to travel as needed (estimated 40-50%).

Qualifications

• Bachelor's degree in a related field or an equivalent combination of education and experience.

Skills

• Strategic thinking and planning.
• Customer relationship management.
• Market analysis and trend identification.
• Team leadership and development.
• Financial analysis and budgeting.

Benefits

• Total compensation range for this position is $150,000 - $175,000 (includes bonus potential).
• We offer robust health benefits (medical, dental, vision, and life insurance).
• We provide retirement benefits (4% match to 401K).
• We offer paid time off (holidays and vacation).
• We offer other perks.

Pay

• Total compensation range for this position is $150,000 - $175,000 (includes bonus potential).

Schedule

• This is a full-time position.