Director of Public Communication
Broward County Government · Miami-Fort Lauderdale Area · 1 mo ago
Marketing$145k–$231k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Remove boilerplate etc.
We need to extract relevant content: The posting includes description of county, office, opportunity, duties/responsibilities, ideal candidate (skills/qualifications), education/experience/certifications, compensation and benefits.
We need sections: maybe "About the role" (description of office and opportunity), "Responsibilities" (duties), "Requirements" (education, experience, certifications), "Qualifications" maybe overlapping but we can combine? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include only those with real content.
We have Pay: salary range given. Benefits: described. Schedule: not mentioned (no schedule). So we omit Schedule.
We may have Skills: maybe from ideal candidate list (strategic mindset, media relations, etc.) Could be a Skills section.
Qualifications: maybe education/experience/certifications.
Requirements: maybe same as qualifications? But we can separate: Requirements could be education/experience; Qualifications could be preferred skills? However we need to avoid duplication. Let's think: The posting has "Education, Experience, And Certifications" section. Also "The Ideal Candidate" list of skills/attributes. Also "Compensation And Benefits". Also "Duties And Responsibilities". Also description about office and opportunity could be "About the role". So we will have:
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Remove boilerplate etc.
We need to extract relevant content: The posting includes description of county, office, opportunity, duties/responsibilities, ideal candidate (skills/qualifications), education/experience/certifications, compensation and benefits.
We need sections: maybe "About the role" (description of office and opportunity), "Responsibilities" (duties), "Requirements" (education, experience, certifications), "Qualifications" maybe overlapping but we can combine? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include only those with real content.
We have Pay: salary range given. Benefits: described. Schedule: not mentioned (no schedule). So we omit Schedule.
We may have Skills: maybe from ideal candidate list (strategic mindset, media relations, etc.) Could be a Skills section.
Qualifications: maybe education/experience/certifications.
Requirements: maybe same as qualifications? But we can separate: Requirements could be education/experience; Qualifications could be preferred skills? However we need to avoid duplication. Let's think: The posting has "Education, Experience, And Certifications" section. Also "The Ideal Candidate" list of skills/attributes. Also "Compensation And Benefits". Also "Duties And Responsibilities". Also description about office and opportunity could be "About the role". So we will have:
About the role
with paragraph(s) describing the office, opportunity, county context.
Responsibilities
with - list of duties.
Requirements
with education, experience, certifications (Bachelor's degree, 10 years experience). Could also include certifications? Not specific.
Qualifications
maybe the ideal candidate attributes (strategic mindset, etc.) Could be considered qualifications.
Skills
maybe specific skills like media relations, crisis communications, digital communications, social media strategy, website management, leadership, team-building, etc. But we already have qualifications list includes many. Might be redundant. Perhaps better: Use Qualifications for education/experience, Skills for ideal candidate attributes. But we already used Requirements for education/experience. Let's map:
- Requirements: Education, Experience, Certifications (Bachelor's degree, 10 years experience).
- Qualifications: The Ideal Candidate list (strategic mindset, experience directing enterprise-wide communications, etc.)
- Skills: maybe specific technical skills: media relations, public information, crisis communications, digital communications, social media strategy, website management, etc. But those are also in ideal candidate. Might be okay to combine.
Given instruction to prefer few substantive sections over many thin ones, we could combine Qualifications and Skills into one section called "Qualifications and Skills". But headings list includes both; we could choose to include only Qualifications (covering both) and omit Skills. Or include Skills and omit Qualifications. Which is more appropriate? The ideal candidate list includes both attributes and skills. I'd put them under "Qualifications". Then we can omit Skills.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay.
Check for any other specific content: "The County’s Benefits Include ..." includes details. Pay: salary range.
We must not include boilerplate like EEO, application instructions, etc. Remove "How To Apply", "For Questions And Inquiries", etc. Also remove "County Core Values" etc.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like county population, etc. in About the role.
We need to format as HTML fragment: use for headings,
for prose,
- for lists.
We need to ensure we don't include empty sections.
Let's draft.
About the role: combine description of county, office, opportunity. Could be multiple paragraphs.
We'll produce:
About the role
The Broward County Board of County Commissioners is seeking a Director of Public Communications. Broward County, located between Palm Beach and Miami‑Dade counties, is the seventeenth most populous county in the nation and the second largest in Florida, with over 2 million residents and a total metropolitan population of 6.1 million. Spanning roughly 1,300 square miles, it includes 31 municipalities (Fort Lauderdale being the largest), 23 miles of Atlantic coastline, and a tropical climate averaging 76 °F year‑round. The county government, established under charter in 1975, operates with a nine‑member Board of Commissioners, a County Administrator overseeing six major departments, and nearly 6,700 employees. The Office of Public Communications serves as the central hub for external and internal communications, managing Public Information, the Call Center, Print Shop, and the enterprise‑wide Advantage Marketing Program, and supports transparency, media relations, crisis communications, and community outreach.
That seems good.
Responsibilities: list duties from "Duties And Responsibilities". We'll extract each sentence as bullet.
Original duties:
- Directs operations of the Office of Public Communications, including Public Information, Call Center, and Print Shop; formulates strategies and directs implementation of activities to promote transparency in government and enhance the County's digital government presence.
- Directs large-scale, enterprise-wide communications programs related to change management in support of other agency initiatives; strategizes and directs implementation of initiatives to raise public awareness of government programs and services.
- Develops and directs implementation of the County's strategic communications plans; strategizes and writes high-level and sensitive communications for the County management team and elected officials for all platforms, television, print, social media, etc.
- Provides quality assurance of the marketing and communications activities of other County agencies; oversees the employee communications program; handles media relations for the County.
- Manages the Advantage Marketing Program, leveraging public and private partnerships to expand educational outreach, reduce program costs, and develop new revenue streams.
- Identifies fiscal and capital improvement needs and directs activities to fund and implement them.
- Performs related work as assigned.
We'll make each bullet.
Requirements: education, experience, certifications.
From "Education, Experience, And Certifications": Requires a Bachelor's Degree in journalism, communications, marketing, public relations, or closely related field. Requires 10 years in high-level journalism, communications, marketing, and public relations activities, including in strategic and supervisory aspects of these activities or closely related experience.
Also "Experience with social media and website management preferred." That's a preference, could be in Qualifications.
We'll put Requirements as:
Requirements
- Bachelor's degree in journalism, communications, marketing, public relations, or a closely related field.
- Minimum of 10 years of high‑level experience in journalism, communications, marketing, and/or public relations, including strategic and supervisory responsibilities.
We could also note "Experience with social media and website management preferred." but that's a preference; maybe put under Qualifications.
Qualifications: The Ideal Candidate list.
We'll capture each bullet.
Original:
- Possess a strong strategic mindset with the ability to see ahead to future possibilities and translate them into breakthrough communications strategies;
- Have demonstrated experience directing enterprise-wide communications programs across complex, multi-stakeholder organizations;
- Have exceptional skills in crafting high-level, sensitive communications for executive leadership and elected officials;
- Possess deep expertise in media relations, public information, and crisis communications;
- Have a proven ability to balance the needs of multiple stakeholders while promoting an environment of high ethical standards and cross-cultural sensitivity;
- Demonstrate resourcefulness in deploying resources effectively and finding creative approaches to accomplish goals within constrained environments;
- Possess strong leadership and team-building skills, with the ability to inspire and motivate staff across multiple functional areas including public information, call center operations, and print services;
- Have experience with digital communications, social media strategy, and website management to support effective public engagement;
- Demonstrate excellent written and verbal communication skills with a clear understanding of the unique needs of different audiences;
- Have the ability to develop, implement, and manage strategic, fiscal, and capital improvement plans.
We'll make each as - .
Also note "Experience with social media and website management preferred." could be added but it's already in the list.
We'll output Qualifications section.
Benefits: from "Compensation And Benefits" section.
We need to capture all benefits details.
Paragraph: "The annual salary range for this position is $144,904.22 to $231,266.72. The starting salary will be based upon the qualifications and experience of the individual selected. The State of Florida does not have a state income tax. The County’s Benefits Include Florida Retirement System (FRS) – Employees have the choice of two retirement plans: the traditional pension plan with eight years of vesting or the investment plan with one year of vesting. This position is eligible for Senior FRS status. Deferred Compensation – The County offers a voluntary 457 plan offered through three providers: Mission Square, Brighthouse Financial, and Nationwide Retirement Solutions. County matches up to a Board approved amount per year. Flexible Spending Accounts–Eligible health expenses and dependent care accounts. Insurance Coverage – The County offers a variety of benefit plans that employees can purchase including Health, Dental, Vision, Flexible Spending Accounts, Long Term Disability, and Pre-paid Legal. The County subsidizes enrollment in Healthcare coverage and provides a waiver credit if applicable. Health Savings Accounts – When you elect either of the High-Deductible Health Plans (HDHP) and you and your enrolled spouse/domestic partner (if applicable) complete the County's Engagement Incentive, Broward County will contribute to your Health Savings Account. Vacation and Sick Leave – Leave is accrued biweekly for vacation and sick time; annualized at two weeks of vacation and 12 days of sick time; additionally, 40 hours of job basis leave is granted annually for employees exempt from overtime provisions of the Fair Labor Standards Act. Holidays–Eleven (11) holidays and two (2) personal days. Life Insurance – The County offers $50,000 of group term life insurance. Employees can purchase additional life insurance for themselves and their dependents and spouse/domestic partner. Additional Benefits – Access to Credit Union, Employee Development, and Personal Income Protection Plans are available. For additional information on benefits, please visit: www.broward.org/benefits"
We need to include all that but we can format as
prose, maybe some lists for benefits.
We could split into paragraphs: one for salary, one for tax, then list benefits.
We'll do:
Benefits
The annual salary range for this position is $144,904.22 to $231,266.72; the starting salary is based on qualifications and experience. Florida has no state income tax.
- Florida Retirement System (FRS) – choice of traditional pension plan (8‑year vesting) or investment plan (1‑year vesting); position eligible for Senior FRS status.
- Deferred Compensation – voluntary 457 plan via Mission Square, Brighthouse Financial, or Nationwide Retirement Solutions; County matches up to a Board‑approved amount per year.
- Flexible Spending Accounts – for eligible health expenses and dependent care.
- Insurance Coverage – health, dental, vision, long‑term disability, pre‑paid legal plans available; County subsidizes healthcare enrollment and provides a waiver credit when applicable.
- Health Savings Accounts – County contributes when you elect an HDHP and complete the Engagement Incent
Requirements
with education, experience, certifications (Bachelor's degree, 10 years experience). Could also include certifications? Not specific.Qualifications
maybe the ideal candidate attributes (strategic mindset, etc.) Could be considered qualifications.Skills
maybe specific skills like media relations, crisis communications, digital communications, social media strategy, website management, leadership, team-building, etc. But we already have qualifications list includes many. Might be redundant. Perhaps better: Use Qualifications for education/experience, Skills for ideal candidate attributes. But we already used Requirements for education/experience. Let's map: - Requirements: Education, Experience, Certifications (Bachelor's degree, 10 years experience). - Qualifications: The Ideal Candidate list (strategic mindset, experience directing enterprise-wide communications, etc.) - Skills: maybe specific technical skills: media relations, public information, crisis communications, digital communications, social media strategy, website management, etc. But those are also in ideal candidate. Might be okay to combine. Given instruction to prefer few substantive sections over many thin ones, we could combine Qualifications and Skills into one section called "Qualifications and Skills". But headings list includes both; we could choose to include only Qualifications (covering both) and omit Skills. Or include Skills and omit Qualifications. Which is more appropriate? The ideal candidate list includes both attributes and skills. I'd put them under "Qualifications". Then we can omit Skills. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay. Check for any other specific content: "The County’s Benefits Include ..." includes details. Pay: salary range. We must not include boilerplate like EEO, application instructions, etc. Remove "How To Apply", "For Questions And Inquiries", etc. Also remove "County Core Values" etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like county population, etc. in About the role. We need to format as HTML fragment: usefor headings,
for prose,
- for lists.
We need to ensure we don't include empty sections.
Let's draft.
About the role: combine description of county, office, opportunity. Could be multiple paragraphs.
We'll produce:
About the role
The Broward County Board of County Commissioners is seeking a Director of Public Communications. Broward County, located between Palm Beach and Miami‑Dade counties, is the seventeenth most populous county in the nation and the second largest in Florida, with over 2 million residents and a total metropolitan population of 6.1 million. Spanning roughly 1,300 square miles, it includes 31 municipalities (Fort Lauderdale being the largest), 23 miles of Atlantic coastline, and a tropical climate averaging 76 °F year‑round. The county government, established under charter in 1975, operates with a nine‑member Board of Commissioners, a County Administrator overseeing six major departments, and nearly 6,700 employees. The Office of Public Communications serves as the central hub for external and internal communications, managing Public Information, the Call Center, Print Shop, and the enterprise‑wide Advantage Marketing Program, and supports transparency, media relations, crisis communications, and community outreach.
That seems good. Responsibilities: list duties from "Duties And Responsibilities". We'll extract each sentence as bullet. Original duties: - Directs operations of the Office of Public Communications, including Public Information, Call Center, and Print Shop; formulates strategies and directs implementation of activities to promote transparency in government and enhance the County's digital government presence. - Directs large-scale, enterprise-wide communications programs related to change management in support of other agency initiatives; strategizes and directs implementation of initiatives to raise public awareness of government programs and services. - Develops and directs implementation of the County's strategic communications plans; strategizes and writes high-level and sensitive communications for the County management team and elected officials for all platforms, television, print, social media, etc. - Provides quality assurance of the marketing and communications activities of other County agencies; oversees the employee communications program; handles media relations for the County. - Manages the Advantage Marketing Program, leveraging public and private partnerships to expand educational outreach, reduce program costs, and develop new revenue streams. - Identifies fiscal and capital improvement needs and directs activities to fund and implement them. - Performs related work as assigned. We'll make each bullet. Requirements: education, experience, certifications. From "Education, Experience, And Certifications": Requires a Bachelor's Degree in journalism, communications, marketing, public relations, or closely related field. Requires 10 years in high-level journalism, communications, marketing, and public relations activities, including in strategic and supervisory aspects of these activities or closely related experience. Also "Experience with social media and website management preferred." That's a preference, could be in Qualifications. We'll put Requirements as:Requirements
- Bachelor's degree in journalism, communications, marketing, public relations, or a closely related field.
- Minimum of 10 years of high‑level experience in journalism, communications, marketing, and/or public relations, including strategic and supervisory responsibilities.
- .
Also note "Experience with social media and website management preferred." could be added but it's already in the list.
We'll output Qualifications section.
Benefits: from "Compensation And Benefits" section.
We need to capture all benefits details.
Paragraph: "The annual salary range for this position is $144,904.22 to $231,266.72. The starting salary will be based upon the qualifications and experience of the individual selected. The State of Florida does not have a state income tax. The County’s Benefits Include Florida Retirement System (FRS) – Employees have the choice of two retirement plans: the traditional pension plan with eight years of vesting or the investment plan with one year of vesting. This position is eligible for Senior FRS status. Deferred Compensation – The County offers a voluntary 457 plan offered through three providers: Mission Square, Brighthouse Financial, and Nationwide Retirement Solutions. County matches up to a Board approved amount per year. Flexible Spending Accounts–Eligible health expenses and dependent care accounts. Insurance Coverage – The County offers a variety of benefit plans that employees can purchase including Health, Dental, Vision, Flexible Spending Accounts, Long Term Disability, and Pre-paid Legal. The County subsidizes enrollment in Healthcare coverage and provides a waiver credit if applicable. Health Savings Accounts – When you elect either of the High-Deductible Health Plans (HDHP) and you and your enrolled spouse/domestic partner (if applicable) complete the County's Engagement Incentive, Broward County will contribute to your Health Savings Account. Vacation and Sick Leave – Leave is accrued biweekly for vacation and sick time; annualized at two weeks of vacation and 12 days of sick time; additionally, 40 hours of job basis leave is granted annually for employees exempt from overtime provisions of the Fair Labor Standards Act. Holidays–Eleven (11) holidays and two (2) personal days. Life Insurance – The County offers $50,000 of group term life insurance. Employees can purchase additional life insurance for themselves and their dependents and spouse/domestic partner. Additional Benefits – Access to Credit Union, Employee Development, and Personal Income Protection Plans are available. For additional information on benefits, please visit: www.broward.org/benefits"
We need to include all that but we can format as
prose, maybe some lists for benefits. We could split into paragraphs: one for salary, one for tax, then list benefits. We'll do:
Benefits
The annual salary range for this position is $144,904.22 to $231,266.72; the starting salary is based on qualifications and experience. Florida has no state income tax.
- Florida Retirement System (FRS) – choice of traditional pension plan (8‑year vesting) or investment plan (1‑year vesting); position eligible for Senior FRS status.
- Deferred Compensation – voluntary 457 plan via Mission Square, Brighthouse Financial, or Nationwide Retirement Solutions; County matches up to a Board‑approved amount per year.
- Flexible Spending Accounts – for eligible health expenses and dependent care.
- Insurance Coverage – health, dental, vision, long‑term disability, pre‑paid legal plans available; County subsidizes healthcare enrollment and provides a waiver credit when applicable.
- Health Savings Accounts – County contributes when you elect an HDHP and complete the Engagement Incent