Director of Product Marketing, Legacy

Duties and Responsibilities

Be the owner for all aspects of marketing leadership across a portfolio of assigned titles. This includes owning full lifecycle management from long-range portfolio planning to foundational marketing strategy to go-to market execution and postmortem.

Develop, implement, and lead product positioning, audience definition/sizing and the over-arching marketing strategies.

Drive the timely planning and execution of go-to-market plans across all marketing channels.

Oversee the creation of all global marketing assets for your product and campaigns, including key art, logos, trailers, and more.

Able to lead and influence decision making across key executive stakeholders, including business and game development for brands such as Sonic the Hedgehog and more.

Function as a highly collaborative custodian of integrated marketing across multiple partners including communications and public relations, community, sales, creative services, events, paid media, 1st parties, external agencies, development teams, and regional marketing teams in the Sega of Europe and Sega of Japan offices.

Mentor and develop a team of product marketing leads, to empower them to lead cross functional teams on marketing campaigns for their games.

Support the inline/greenlight process with market insights and forecast rationale all while representing the needs of players.

Own the Western P&L and manage the marketing budget across your portfolio.

Work as the global marketing lead for your games, ensuring regional marketing teams create plans that adhere to a global marketing strategy, while simultaneously encouraging and empowering regional teams to develop marketing plans tailored to their market, audience preferences and behaviors.

Work hand in hand with transmedia and brand team counterparts to develop complimentary marketing plans to help grow the audience for SEGA brands and leverage movies, TV, consumer products, and other transmedia initiatives to help market your games.

Function as a change agent and drive high impact, innovative marketing campaigns and initiatives, with ability to explain effectiveness via KPIs.

Ability to analyze varieties of data, identifying marketing trends, and apply data to produce fact-driven recommendations.

Qualifications and Skills

• Minimum of 10+ years of experience in a marketing role within gaming and or consumer products.
• Experience at a major game publisher or consumer product company with experience launching multiple games preferred.
• Bachelor’s Degree or equivalent experience in the field, MBA a nice to have, but not required.
• Must be a gamer or passionate about the gaming industry, and care deeply about representing the needs of players.
• Experience working within Japanese headquartered companies, or relevant non-domestic headquartered companies strongly recommended.
• Experience working in a global environment a must.
• Japanese language skills are a plus but are not required.
• Experience developing, managing, and pitching global marketing campaigns, working with regional and cross functional teams to ensure the vision is executed effectively.
• Experience managing marketing budgets of $5M - $50M+
• Experience in project management, analysis, and the ability to collaborate with multiple teams on multiple projects in a fast-paced environment.
• Highly effective oral and written communication skills and attention to detail.
• Independent worker with little supervision required and willingness to navigate areas of unfamiliarity while maintaining a positive, professional, collaborative, and flexible attitude.
• Strong analytical skills necessary to measure campaign effectiveness/ROI and adjust as needed.
• Ability to coordinate execution of plans within budget and established timelines.
• Ability to manage a team of direct reports, with desire to grow, cultivate, and nurture direct reports.
• Willing to occasionally conduct meetings with Europe and Japan around normal US business hours as needed.