Jobs · Marketing

Director of Product Marketing

Optro · United States · 1 mo ago
RemoteRemoteMarketing$176k–$242k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are", "Why This Role is Exciting", "Location", "Key Responsibilities", "Attributes for a Successful Candidate", "Nice to Have", "Compensation", "Perks (United States)", "Our Company Values". We need to use headings

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We must not repeat job title as heading. We need to include sections only when posting has real specific content. We need to map content to appropriate headings: "Who We Are" could be "About the role"? Actually "About the role" is typical heading for description of role and company. We have "Who We Are" describing company; we could put under

About the role

maybe combine with why role exciting? But we need to follow instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings if we have content. We can also add other headings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but likely they expect those standard headings. We need to include sections only when posting has real specific content. So we need to decide which sections we have content for: - About the role: we have "Who We Are" and "Why This Role is Exciting" and location. That fits. - Responsibilities: we have "Key Responsibilities" list. - Requirements: we have "Attributes for a Successful Candidate" (these are requirements). Also "Nice to Have" could be qualifications? Actually "Nice to Have" could be "Qualifications" or "Skills". We could treat "Attributes for a Successful Candidate" as Requirements (must-have). "Nice to Have" as Qualifications or Skills. - Skills: maybe we could put "Nice to Have" under Skills. - Benefits: we have "Perks (United States)" which includes benefits. - Pay: we have "Compensation" with salary range. - Schedule: we have location remote within US; maybe schedule not given. No schedule info, so we should not create Schedule section. We must not create sections with filler like "commensurate with experience". We have actual salary range, so Pay section is valid. We need to output only HTML fragment, no markdown fences. We need to use
  • for any list of duties/requirements/benefits, and

    for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from those sections. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is background check note, etc. Those are legal/EEO; we should remove them. Also "Please note that background checks are required..." etc. That's boilerplate; remove. Also "We love building strong partnerships..." etc. Remove. We need to keep all substantive info: Who we are, why role exciting, location, responsibilities, attributes, nice to have, compensation, perks, company values. We need to format. Let's extract content: Who We Are: "Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights. At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!" Why This Role is Exciting: "This is the go-to-market leadership seat for our GRC business — the largest and most established part of Optro — at the exact moment the category is being redefined by agentic AI. You will own how the market understands audit, risk, and compliance at Optro, and you will lead a team of product marketers through the transition from established leader to category-definer. If you want to shape a market rather than describe one, and you want to do it at a company scaling fast enough to make that possible, this is the job." Location: "Location: This role is remote within the United States." Key Responsibilities (list): - Lead, motivate, and mentor a highly-talented team of product marketers covering our GRC portfolio - Operate as the GTM leader for our audit, risk, and compliance business lines, setting our strategy for growth in each market we serve - Define the narrative for what GRC becomes in the agentic era, and lead our efforts to establish Optro as the company setting that agenda - Collaborate with product leadership to define our roadmap and plan to win across the audit, risk, and compliance markets - Be the expert for Optro’s products and innovation, use cases, and the markets in which we compete, internally and externally - Act as a strategic thought partner with sales to build the playbooks, content, and resources that improve sales productivity and win rates - Define GTM and launch plans for new products and capabilities as a cross-functional leader and partner to sales, marketing, product, and client success teams - Develop messaging, positioning, buyer personas, product presentations, and key content as the cornerstone of strategic campaigns - Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners - Lead quarterly business review (QBR) reporting for the GRC business lines by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate growth Attributes for a Successful Candidate (list): - Proven product marketing leadership at a rapidly scaling B2B SaaS company, including hiring, managing, and developing product marketers - Experience across each area of product marketing, from market strategy and GTM, to product launch, enablement, and messaging - Ability to span both strategy and execution as the leader of a team - Track record of moving fast and building new processes in a high-growth environment where the playbook is still being written - Ambition to lead a market rather than follow it, and the judgment to know which bets are worth making - Ability to translate emerging technology, including agentic AI, into clear customer value - Exposure to Audit, Compliance, Information Security Industry a plus Nice to Have (list): - Working command of the audit, risk, and compliance landscape — the buyers, the regulatory pressures, and how these functions actually operate - Direct background in audit, risk, or compliance — as a practitioner, consultant, or in-house program owner - Experience marketing AI or agentic products to a technical or highly regulated buyer - Experience marketing a portfolio of multiple products or business lines Compensation: "For this role, the target salary range is $176K - $242K At Optro, we provide a fair and competitive salary based on a variety of factors, including: The scope and responsibilities of the roleYour relevant skills, experience, and certificationsWhere you are physically located (based on our regional tier system) Note on Internal Ranges: While the range above reflects our current budget for this hire, Optro maintains broader internal salary grades to allow for future career growth and merit-based increases within the role over time." We need to keep that prose. Might need to split into sentences. Perks (United States): "Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!Live your best life (LYBL)! $200/mo for anything that enhances your lifeComprehensive employee health coverage401(k) with company matchCompetitive compensation & bonus programFlexible vacation (exempt) / Accrued vacation (non-exempt)Time off for your birthday & volunteeringEmployee resource groupsOpportunities for team and company-wide get-togethers!Parental Leaveperks may vary based on eligibility/location" We need to format as list maybe. Our Company Values: List of values with descriptions. We need to output HTML with sections:

    About the role

    containing who we are + why role exciting + location (maybe as

    ). Then

    Responsibilities

    with
    • ... etc. Then

      Requirements

      with attributes list. Then

      Skills

      with nice to have list. Then

      Pay

      with compensation prose. Then

      Benefits

      with perks list. Then maybe

      Qualifications

      ? But we already used Requirements and Skills. Could also add Qualifications for company values? But values maybe not qualifications. Could add a section "Company Values" but not in the list of allowed headings. The instruction says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings but suggests those as examples. Safer to stick to those headings. We could put company values under Qualifications? Not ideal. Maybe we can omit company values section if not fitting headings. But we must preserve ALL substantive information; cannot omit company values. So we need to include it somewhere. Could treat as "Qualifications" heading? Not exactly. Could treat as "Skills"? Not exactly. Could treat as "About the role"? Already used. Could add another heading like "Company Values" but that deviates from examples but not prohibited. The instruction: "Use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't say you cannot use other headings, just gives examples. So we can add a heading for Company Values. That seems okay. Thus sections: About the role, Responsibilities, Requirements, Skills, Pay, Benefits, Company Values. We need to ensure we don't create empty sections. Now format. We need to wrap lists in
      • . For prose, use

        . We need to preserve line breaks? Not needed. Let's craft HTML. Start with

        About the role

        Then

        containing who we are + why role exciting + location. We need to ensure we don't duplicate content. Combine: Who We Are paragraph + Why This Role is Exciting paragraph + Location sentence. We'll make maybe two

        s: one for who we are, one for why role exciting, one for location. But location is short; could be its own

        . Proceed. Then

        Responsibilities

          with each responsibility as
        • . Then

          Requirements

            with attributes. Then

            Skills

              with nice to have. Then

              Pay

              with compensation prose. Then

              Benefits

                with perks items. Need to split perks string into items. The perks string is concatenated without punctuation. We need to parse into sensible items: "Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!", "Live your best life (LYBL)! $200/mo for anything that

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