Director of Product Marketing

About the role

Join the Microvast Team, a technology innovator that designs, develops and manufactures lithium-ion battery solutions. The Director of Product Marketing is responsible for translating Microvast's technology and product capabilities into clear market value, differentiated positioning and effective commercial programs.

Responsibilities

• Develop and execute the global product marketing plan aligned with Microvast's revenue priorities, product road map, capacity, target applications and strategic markets.
• Define priority markets, applications, customer profiles, buying groups, use cases and value drivers for each product family.
• Create differentiated positioning and value propositions based on verified customer outcomes, product capabilities, competitive alternatives and total economics.
• Lead the market-readiness workstream for product introductions, major updates, certifications, application expansions and commercial phase changes.
• Provide the revenue organization with current pitch decks, product briefs, application guides, case studies, comparison tools, objection handling and proof points.
• Build a structured intelligence program covering market size, growth, customers, competitors, products, pricing signals, regulations, incentives and technology trends.
• Maintain consistent product naming, visual identity, tone, terminology, templates and brand application across regions, business lines and channels.
• Plan integrated campaigns and market-development programs that support priority applications, launches, geographies and strategic-account objectives.
• Provide customer value, competitor, application and willingness-to-pay insight to support pricing strategy and product or service packaging.
• Build and lead a high-performing product marketing team with clear product or market coverage, skills, objectives and succession plans.

Requirements

• Bachelor's degree in marketing, business, engineering, communications or a related discipline required; MBA or relevant advanced degree preferred.
• Ten or more years of progressive B2B product marketing, strategic marketing, technical marketing or commercialization experience.
• At least three years leading teams, agencies or major cross-functional product launches in a global or multi-region environment.
• Demonstrated success developing positioning, go-to-market plans, launch programs, sales enablement and market or competitive intelligence for complex products.
• Experience in batteries, electric vehicles, automotive, commercial vehicles, energy storage, industrial technology or advanced manufacturing strongly preferred.

Qualifications

• Strong command of segmentation, positioning, messaging, buyer research, product launches, content strategy, demand programs and sales enablement.
• Ability to understand battery cells, modules, packs, BMS, thermal management, performance, safety and manufacturing sufficiently to create credible technical marketing.
• Strong analytical capability in market sizing, competitive analysis, pricing research, win-loss analysis, campaign measurement and marketing-attribution limits.
• Proficiency with CRM, content-management, digital-analytics, presentation, creative-workflow and asset-management tools.

Pay

Annual salary + benefits. Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.