Director of Product Marketing
About the role
Knowtion Health is seeking a Director of Product Marketing, Revenue Cycle Management (RCM), to lead the go-to-market strategy for our RCM portfolio serving hospitals and health systems. This high-impact, hands-on role will develop compelling messaging, positioning, sales enablement, and market insights that drive customer acquisition, revenue growth, and portfolio expansion.
Working closely with Product, Sales, Customer Success, and Demand Generation, the Director will translate market and customer insights into strategies and tools that help win new business and strengthen customer relationships.
What’s Attractive to the Right Candidate
Knowtion Health is a growing firm in a growing industry. Our status as a leader in this industry means that we have the resources to invest in the business and to innovate. Our business is intensely competitive and is constantly evolving. We quickly identify new challenges and develop solutions, so you won’t simply be doing what was done last year.
Knowtion Health culture is inviting and competitive, embracing challenge and celebrating accomplishment; dedicated colleagues striving to provide quality results that have lasting impact.
Responsibilities
- Develop RCM portfolio positioning and messaging.
- Build and manage the content development engine.
- Build sales enablement and proof systems.
- Provide product marketing support for demand generation and ABM.
- Drive portfolio growth and customer expansion messaging.
- Lead market, customer, competitive, and performance insight.
Requirements
- 8+ years of B2B product marketing, solution marketing, healthcare marketing, content marketing, sales enablement, or go-to-market experience.
- Experience developing positioning, messaging, value propositions, buyer personas, launch plans, sales tools, campaign content, proof points, and competitive intelligence.
- Experience creating content and sales enablement for long-cycle, multi-stakeholder enterprise sales processes.
- Experience supporting demand generation through message strategy, content development, campaign briefs, buyer insights, proof points, and sales follow-up materials.
- Experience partnering closely with Sales, Demand Generation, RevOps, Product, Customer Success, and executive stakeholders.
- Experience in revenue cycle management, healthcare technology, healthcare services, SaaS, tech-enabled services, or complex enterprise healthcare sales.
- Experience targeting health system buyers, including revenue cycle, finance, CFO, managed care, patient access, patient financial services, denials, underpayments, or healthcare operations leaders.
Benefits
We offer a competitive benefits package including medical, dental, vision, life insurance, short term disability, long term disability, paid holidays, 401k, and a generous PTO policy.
Work Arrangement
This position is remote and requires a dedicated, distraction-free work space at home.
Knowtion Health gives priority to applicants located in the following states: AL, AR, AZ, FL, GA, ID, IN, KS, ME, MI, MO, MS, NC, NM, OK, PA, SC, TN, TX, UT, VA, WI, WV.