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Director of Product Marketing

GC AI · United States · 1 wk ago
RemoteRemoteMarketing$220k–$260k/yrFull-time

Why We’re Hiring

The Director of Product Marketing role is crucial as our product footprint expands across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end, ensuring clarity, rigor, and measurable impact as we scale.

What You'll Do

  • Lead and Scale Product Marketing

  • Manage, mentor, and grow the PMM team; set strategy and operating rhythm

  • Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing

  • Shape Product Strategy and Roadmap

  • Use customer, market, and competitive signals to influence roadmap and priorities

  • Bridge external market dynamics and internal product decisions

  • Own Positioning and Narrative

  • Define differentiated messaging across product lines, segments, and channels

  • Tie product positioning into the broader Legal AI category narrative

  • Run Go-to-Market

  • Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations

  • Own ICPs, value props, segment messaging, and in-product messaging strategy

  • Own Pricing and Packaging

  • Leverage research, usage data, and competitive insight to guide decisions

  • Sales and CS Enablement

  • Deliver talk tracks, decks, competitive briefs, and training programs

  • Partner with Sales leadership on deal strategy and positioning

  • Customer, Market, and Competitive Intelligence

  • Run structured customer insight and win/loss programs

  • Turn findings into actionable GTM, pricing, and deal strategy adjustments

  • Category Leadership

  • Lead analyst engagement, competitive positioning, and external thought leadership

  • Revenue-Driving Content

  • Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen

  • Measure and Optimize

  • Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously

  • Build the PMM Team and Operating System

  • Define org structure, hire and coach PMMs, and establish scalable systems and processes

What You Bring

  • 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers

  • Strong background in pricing, packaging, and monetization strategy

  • Proven ability to develop clear, differentiated messaging in complex markets

  • Strong partnership instincts with Product, Sales, and CS

  • Excellent writing, editing, and executive communication skills

  • Hands-on and strategic, with a bias toward action and accountability

  • High-growth, start-up experience

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

Location Policy

This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays. Equal Opportunity Employment GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Fraud Notice to GC AI Applicants To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address. GC AI Will Never Refer you to external websites to applyConduct interviews over email, chat platforms, or messaging appsAsk you to provide payment or purchase equipmentRequest personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process

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