Jobs · Marketing

Director of Product Management (Remote)

ExecutivePlacements.com · Newark, NJ · 3 wk ago
RemoteRemoteMarketingFull-time

About the role

A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

MDLinx Mission: Transform Omnichannel from Message Delivery to Belief Engineering. MDLinx is on the path to transform its business and product line-up from endemic to omnichannel engagement model, aiming at fulfilling the promise of true omnichannel approach to pharmaceutical brand promotion – “right message to the right physician at the right time on the right channel”. Our goal is to provide pharmaceutical brands with best-in-class personalized HCP engagement programs across the wider media ecosystem, designed to accelerate disease state and brand knowledge penetration, lead generation, and customer conversion. Our ambition is to leverage an omnichannel approach to establish a new philosophy for physician engagement, shifting from delivery to belief engineering.

Responsibilities

  • Strategic Product Planning & Market Intelligence: Conduct competitive, market trend, technology, and business model analyses to inform both short- and long-term product strategy; synthesize findings into actionable roadmap inputs. Translate audience behavior data, content engagement patterns, and qualitative feedback into a living product framework that drives roadmap and dev priorities.
  • Endemic Product Ownership (Physician Audience Experience): Own the physician-facing product surfaces end to end: the MDLinx destination, the mobile app, and the engagement products physicians use. Run a continuous experience experimentation calendar across information architecture, layout, recommendations, and onboarding. Maintain a test backlog with hypothesis, design, result, and decision.
  • Commercial Product Development (Pharma Brand Engagement): Own the roadmap for MDLinx commercial engagement products. Partner with Sales to translate pharma client needs into product features that serve the physician audience and drive commercial revenue.
  • Go-to-Market & Product Launch: Lead product release and go-to-market launch activities: define launch strategy, messaging, success metrics, and accountability across functions for effective product adoption. Track post-launch adoption and engagement metrics; drive rapid iteration based on real-world performance.
  • Cross-Functional Partnership: Facilitate strong partnerships across Sales, Marketing, Engineering, Leadership, and Client Services to drive product development from ideation through launch and ongoing maintenance. Own the cross-channel experience and cohesion.

Qualifications

  • Bachelor's degree in Product, Design, or a related field required.
  • Advanced certification in

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