Director of Product Management | Lonely Planet

About the role

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp. As Director of Product, Consumer App, you’ll own the strategy, growth, and execution of Lonely Planet’s flagship mobile experience. Your Primary Mission Is Simple: Increase traveler engagement and retention.

Responsibilities

• Define and evolve the long-term vision and roadmap for the Lonely Planet App.
• Prioritize opportunities based on customer insights, data, and business impact.
• Balance long-term innovation with rapid execution and measurable outcomes.
• Own product engagement, retention, activation, and membership conversion.
• Develop product-led growth strategies that increase customer lifetime value.
• Establish and own the app’s north-star metrics and success KPIs.
• Lead the development of AI-native experiences that make travel planning and in-trip guidance more personal, contextual, and useful.
• Partner with Engineering and Design to bring emerging AI capabilities into products customers love.
• Ensure AI enhances—not replaces—the trusted expertise that defines Lonely Planet.
• Lead cross-functional teams from discovery through launch and continuous optimization.
• Raise the bar for product thinking, customer obsession, business outcomes, and execution across the organization.

Requirements

• 8+ years building and scaling consumer digital products, including significant mobile app experience.
• Experience owning product strategy and outcomes—not just feature delivery.
• Demonstrated success growing engagement, retention, and customer lifetime value.
• Strong analytical mindset with experience using experimentation and customer insights to guide investment decisions.
• Exceptional ability to influence across Engineering, Design, Marketing, Data, and executive leadership.
• Proven track record balancing strategic vision with hands-on execution.

Preferred

• Experience leading AI-powered consumer products.
• Ability to operate AI-native, leveraging LLMs for prototyping, data analytics, user research, and generate PRDs.
• Background in travel, subscriptions, marketplaces, media, or other consumer technology businesses.
• Experience with modern product analytics platforms.
• Passion for travel and building products that customers genuinely love.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)

Pay

Total Cash Compensation Range: $175,000 - $225,000. This role is also eligible for a target bonus. Equity may be offered separately and not included in total cash compensation. Actual compensation varies based on location, experience, and qualifications.

Schedule

Not specified.