Director of Product Management-Education & Certification

About the role

This is a Remote Role
Do you thrive on defining the vision, strategy, and execution of education products and services with autonomy to make a real impact? Are you obsessed with creating a world-class student experience that helps them pursue and achieve their career goals? At AAPC, we are reimagining education delivery for over 300,000 members globally. This new role will lead a transformational stage in our industry, helping shape the future educational excellence and job readiness at scale for the business of healthcare workforce.

Responsibilities

• Product Strategy, Roadmap, Development, and Portfolio Planning & Performance- Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.
• Align product goals with organizational priorities, market opportunities, and customer segment needs.
• Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners.
• Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input.
• Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives.
• Product Lifecycle Management - Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.
• Define criteria and governance for identifying nonperforming or redundant products.
• Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation.
• Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated.
• Market Research and Competitive Analysis- Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.
• Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience.
• Business and Financial Management- Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.
• Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction.
• Recommend adjustments to improve product performance, margin, and long-term portfolio health.
• Product Marketing and GTM- Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.
• Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling.
• Support launch readiness across sales, marketing, training support, and customer success teams.
• Cross-Functional Collaboration- Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.
• Partner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B markets.
• Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity.
• Performance Monitoring and Optimization- Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
• Identify and implement enhancements that improve learner outcomes, employer value, and business results.
• Industry Awareness and Innovation- Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs.
• Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.

Qualifications

• 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus).
• 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit.
• Bachelor’s degree in business, marketing, education, or related field (MBA preferred).
• Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting.
• Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches.
• Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes.
• Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
• International education product and localization experience a plus.
• Excellent collaboration, communication, and stakeholder management skills, able to influence and align across cross-functional teams and an entire organization.
• Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making.
• Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
• Excellent verbal and written communication skills, including technical and non-technical audiences.
• Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment.

Benefits

Competitive salary and benefits package.
Flexible, remote work environment.
The opportunity to make a significant impact on our business and work with a fun, collaborative team.
Professional development and growth opportunities.

Schedule

Remote Work Environment

Pay

Competitive Salary and Benefits Package