Director of Product Management - CRM & Sales Enablement

Director of Product Management - CRM & Sales Enablement | Life Insurance We are working with a leading Life Insurance organization that is undergoing a significant transformation in how it uses technology to enable frontline sales and customer engagement. They are seeking a Director of Product Management with deep Salesforce expertise and proven Sales Enablement capability to take ownership of a critical enterprise platform and redefine how it supports commercial performance. This is a fully remote contract-to-hire appointment (4-6 months), with a clear pathway into a permanent leadership position. Mandate The organization is looking for a leader who can unlock the full potential of Salesforce as a sales and service enablement platform. This is a high-visibility role with a clear expectation to:Drive consistency and scale across Salesforce usageImprove sales productivity through better tooling, data, and workflowsIncrease adoption and commercial impact of Salesforce capabilitiesTranslate business strategy into executable product outcomesBuild a scalable product and delivery operating model around Salesforce The focus is not maintenance, it is transformation, adoption, and measurable commercial impact. Candidate Profile The successful individual will bring:Deep, hands-on Salesforce expertiseDemonstrable experience building Sales Enablement capability using SalesforceStrong track record in enterprise product leadership rolesExperience delivering 0 → 1 transformation in complex organisationsAbility to operate credibly with senior business and technology stakeholdersStrong product discipline with practical execution capabilityBackground in regulated or complex environments (Insurance/FS preferred) Why This Mandate Is Different This is a rare opportunity to take ownership of Salesforce not as a system of record, but as a core driver of sales performance and operational effectiveness. The organization has strong executive backing and a clear mandate for change, with a focus on:Sales effectiveness and productivitySalesforce adoption and standardisationFrontline enablement and usabilityScalable product operating model development Why This Role?Fully remote with a clear route to permanent leadershipHigh-impact role directly tied to sales performance and customer outcomesOwnership of Salesforce and sales enablement capability at enterprise scaleOpportunity to shape and modernise how Salesforce is used across the business