Director of Product Management

About the role

The Director of Product Management and Marketing will sit at the intersection of strategy and execution, owning the vision for IPA’s product portfolio while driving the go-to-market engine that brings it to life.

Responsibilities

• Lead with Vision
  • Define and own the product roadmap, aligning it with company strategy, customer needs, and market opportunity.
  • Partner with Engineering, Sales, Service, and Executive Leadership to ensure products are built with purpose and launched with impact.
  • Act as a key voice in annual planning, budgeting, and resource allocation.
• Know the Market
  • Develop a nuanced understanding of the healthcare provider landscape to continuously sharpen product strategy.
  • Build detailed customer personas and an end-to-end customer journey framework grounded in both qualitative and quantitative research.
  • Lead ongoing competitive analysis to identify gaps, emerging trends, and untapped growth segments.
• Drive Product Excellence
  • Lead full product lifecycle — from discovery and definition through development, launch, and iteration.
  • Champion a prioritization framework that balances near-term revenue with long-term product vision.
  • Define and track key product KPIs, reporting performance insights to executive leadership.
• Oversee Go-to-Market
  • Develop and execute GTM strategies for new products and feature releases.
  • Craft positioning, messaging, and value propositions that clearly differentiate IPA in the market.
  • Oversee sales enablement materials, case studies, competitive battlecards, and product collateral.
  • Identify and participate in strategic industry events and tradeshows that put IPA in front of the right audiences.
• Build & Develop the Team
  • Hire, mentor, and develop a high-performing product and marketing team.
  • Foster a culture of experimentation, accountability, and continuous improvement.

Requirements

• 6+ years of experience in product management, or a combination of product management and marketing (product-leaning experience preferred).
• 2+ years leading and developing teams.
• Proven success owning a product roadmap and executing GTM strategy in a B2B environment.
• Strong analytical mindset — you turn data into decisions, not just slides.
• Exceptional communication and storytelling skills; you can influence a room at any level.
• Experience navigating cross-functional, fast-paced, high-growth environments.

Qualifications

• Experience in healthcare, healthcare technology, or SaaS (bonus points).
• Familiarity with tools like Jira, Productboard, HubSpot, Salesforce, Mixpanel, or Amplitude.
• MBA or advanced degree in business, marketing, or a related field (bonus points).
• Experience with agile/scrum methodologies.

Skills

• Leadership
• Strategy
• Market Analysis
• Product Development
• Go-to-Market Strategy
• Team Building
• Communication
• Analytics
• Customer Insight
• Competitive Analysis
• Product Roadmap
• Executive Alignment
• Brand Narrative
• Sales Enablement
• Industry Events
• HR Practices

Benefits

• Generous paid time off and company holidays
• Comprehensive healthcare coverage: medical, dental, vision, and Telemedicine
• Health Savings Account (HSA) with company contributions, plus optional FSA plans
• Company-paid life and disability insurance
• 401(k) with company match to support your retirement goals
• Employee Stock Purchase Plan (ESPP)
• Tuition reimbursement to support continued learning and development
• Paid parental leave for when your family grows

Pay

$180,000 – $220,000 + 10-20% Bonus Eligible

Schedule

Hybrid (M-F: 3 days on-site, 2 days remote)