Director of Product, Autos Advertising

Responsibilities

• Analyze automotive market trends, competitive dynamics, and consumer shopping behaviors to provide strategic insights that inform advertiser media strategies and product development
• Lead package development during automotive upfront seasons with strategic recommendations aligned with advertiser annual planning cycles and business objectives
• Develop strategic frameworks and thought leadership on automotive advertising effectiveness, in-market targeting and measurement approaches
• Define and maintain the autos ad product roadmap with input from leadership and stakeholders
• Evaluate and evolve offerings based on consumer shopping trends and market demand
• Create the next generation of revenue-generating data, content, and display products for automotive OEMs
• Oversee the development and improvement of ad operations technology for ad serving
• Own requirements and use cases for improving and unifying operations to Magazines ad operation tools
• Partner with sales, marketing, and insights teams to develop go-to-market strategies and promotional materials
• Support the organization through team updates to ensure alignment on priorities and product requirements
• Work with publishers on monetization strategies and product integration
• Represent the company during client-facing meetings to present product updates and gather feedback
• Partner closely with internal product and technology teams to address monetization needs effectively
• Oversee end-to-end management of autos ad product initiatives, including requirement documentation and stakeholder sign-off
• Provide site-specific monetization analysis and guidance in coordination with publisher team
• Conduct thorough analyses of ad product performance and monetization opportunities to inform improvements
• Develop frameworks and mechanisms for implementing enhancements that align with user behaviors and client demand
• Measure success through adoption rates, user engagement, and revenue growth

Qualifications

• 7+ years of experience in product development, digital advertising, ad product strategy, or a related field, with experience in automotive media strongly preferred
• Demonstrated ability to build, launch, and operationalize advertising products that drive revenue and meet advertiser needs
• Deep understanding of digital advertising, ad technology, ad serving, targeting, measurement, and industry best practices
• Strong automotive industry knowledge, including OEM priorities, agency planning cycles, automotive upfronts, and consumer shopping behaviors
• Experience leading cross-functional initiatives across sales, marketing, product, technology, analytics, insights, and operations teams
• Strong strategic thinking, project management, and data-driven decision-making skills, with the ability to turn market insights into clear product direction
• Ability to communicate complex product, monetization, and technical strategies clearly to a wide range of stakeholders, including senior leaders and external clients
• Working knowledge of HTML, CSS, JavaScript, Google Analytics, SEO tools, or related digital platforms is a plus
• Bachelor’s degree in a technical, business, or related field preferred, or equivalent professional experience