Director of Product

About the role

We are hiring a Director of Product to own the end-to-end product experience at Niural. This is a player-coach role reporting directly to the CEO: you will set product strategy alongside the founders, lead and grow a unified team of PMs and designers, and stay hands-on enough to prototype, critique, and ship.

Responsibilities

• Own the product vision and roadmap across payroll, PEO/EOR, benefits, and payments as a single, coherent experience
• Set the taste bar for the company: every screen, every interaction, every word in the product reflects your standard
• Define the interaction model for agentic software: how users hand work to EMMA, watch it happen, and come away feeling the product is magical rather than opaque
• Use AI-native building as your default workflow: prototype in hours, test with real users in days, and expect the same velocity from your team
• Lead, hire, and develop a unified product and design team where PMs have design sensibility and designers think in product outcomes
• Run tight discovery loops with customers, from founder-led startups to enterprise HR and finance leaders, and turn insight into shipped product
• Partner closely with engineering on prioritization and quality; make tradeoffs explicit and decisions fast
• Own delight and correctness together, including the edge cases in tax, compliance, and money movement where the details are the product
• Contribute to the company narrative: your work will show up in fundraising, sales, and how the market understands AI-native payroll

Requirements

5+ years across product management, with 2+ years leading teams; you have shipped complex B2B or fintech products at scale

True dual fluency, not adjacency: you can pressure-test a PRD and give a substantive design critique in the same meeting, because to you they are the same conversation

Demonstrated taste: a portfolio or shipped work that makes people say "this feels different," even in an unglamorous domain

You build with AI daily. You have shipped or prototyped with modern AI tools and believe the leverage they create raises the standard for craft rather than lowering it

Strong opinions about what makes agentic and LLM-powered products feel trustworthy and magical rather than gimmicky

Experience in payroll, HR tech, fintech, payments, or another regulated, correctness-critical domain is a strong plus

Comfort operating with ambiguity, owning outcomes, and communicating crisply with founders, customers, and investors

Track record of hiring people with taste and helping them get better

Qualifications

Nice to have:

• Founding design or founding product experience at an earlier-stage company
• Global product experience (localization, multi-country compliance, cross-border payments)
• Enterprise and SMB dual-audience experience

Benefits

Compensation Range: $180K - $230K