Director of Product - Ashley Digital

About the role

This is an in-office role based in Tampa, FL. Candidates must reside in or be willing to relocate to the Tampa Bay area.

Responsibilities

• Define and own the product vision and roadmap for the Ashley eCommerce experience, with a clear focus on business performance, customer experience, and growth.
• Identify the highest-leverage opportunities across the Ashley eCommerce customer journey — from acquisition through checkout and post-purchase — and build a roadmap that pursues them systematically.
• Represent the Ashley customer and digital business teams in strategic discussions, ensuring product decisions reflect the unique scale, catalog complexity, and omnichannel context of the Ashley brand.
• Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals.
• Lead, mentor, and grow a team of product managers focused on the Ashley eCommerce experience — setting clear goals, unblocking execution, and raising the team's product craft.
• Drive a rigorous, hypothesis-driven approach to product improvement, using A/B testing and experimentation to validate ideas before scaling them.
• Leverage Resident’s proprietary data science and analytics capabilities to identify friction points, surface growth opportunities, and measure the impact of product changes with precision.
• Define and own key product success metrics for the Ashley digital business — including conversion rate, AOV, revenue per visitor, and customer satisfaction — and establish clear, consistent visibility into performance.
• Drive rapid experimentation cycles, using data to inform decisions at every stage of the product development process.
• Serve as the primary product voice for the Ashley digital business in cross-functional forums, representing the business clearly and advocating effectively for customer and commercial priorities.
• Build strong working relationships with marketing, merchandising, supply chain, and store operations partners to ensure the product roadmap reflects the full picture of the Ashley digital business.
• Regularly communicate product strategy, progress, risks, and outcomes to executive leadership and the broader organization.

Qualifications

• 8+ years of product management experience with increasing scope and responsibility, including consumer eCommerce; at least 3 years managing product managers.
• Demonstrated track record of driving measurable business outcomes — conversion growth, revenue improvement, customer satisfaction — through product and experimentation.
• Deep experience with eCommerce at scale, including catalog-rich or multi-category retail environments.
• Strong command of A/B testing and experimentation methodologies; comfortable designing, running, and interpreting tests at high velocity.
• Experience working in complex, multi-stakeholder organizations at the intersection of eCommerce, marketing, and retail/omnichannel operations.
• Player-coach mentality: comfortable doing the hard product work yourself while developing others to grow in their craft.
• Commercially sharp, with the ability to connect product decisions to business outcomes and communicate those connections clearly to executives and partners.
• Strong communicator comfortable presenting to senior leadership and cross-functional teams.
• Excellent analytical skills with demonstrated ability to leverage data to inform product decisions and prioritization.
• Deep empathy for customers, demonstrated through strong practices in discovery and validation.

Benefits

Competitive salary
Health, Vision & Dental Insurance
HSA company contributions
401K with company match component
“Take what you need” PTO
Wellness benefits
A FREE MATTRESS plus an awesome Friends and Family discount!