Director of Performance Marketing - $150K - Alexandria, VA

Responsibilities

• Develop and execute performance marketing strategies across the full marketing funnel that generate demand, create qualified leads, and directly contribute to revenue growth.
• Build scalable processes, reporting frameworks, and measurement strategies that showcase each campaign's impact on revenue.
• Collaborate across departments to ensure alignment with business goals.
• Utilize Salesforce for reporting, pipelining, and lead management.
• Analyze campaign performance data to make informed strategic changes and achieve higher campaign ROI.

Qualifications

• 10+ years of progressive digital/performance marketing and 3+ years of team management experience required.
• A bachelor’s degree is required for this role.
• Strong B2B enterprise marketing experience with deep expertise in demand generation and sales enablement.
• Data driven and tech savvy with proficiency in Salesforce, analytics tools, and AI is essential.

About the Role

Salary range of $140K-$160K (DOE) with annual bonus potential.
Comprehensive and generous benefits package!
On-site 3x/week in the Alexandria, VA office.