Director of Parent Engagement, Alpha - $200,000/year USD
Crossover · California, United States · 1 mo ago
Sales$200k/yrFull-time
About the role
As the Director of Parent Engagement, you will be the visible parent-and-guide leader of an Alpha campus in Lake Forest or Los Angeles/Malibu, California. You will greet families at drop‑off, align with guides on sensitive student situations, lead difficult parent conversations, host evening community events, and explain and defend Alpha’s AI‑powered learning model while using AI tools in your own work. The position is a year‑long, full‑time W‑2 employee role.
Responsibilities
- Own ongoing relationships with campus families through visible daily presence, thoughtful follow‑through, and clear communication
- Lead difficult parent conversations, uphold firm decisions, and resolve concerns without weakening Alpha's educational standards
- Partner with guides on sensitive family and student situations, make sound real‑time judgments, and use the correct escalation path for high‑risk issues
- Build parent networks, campus traditions, local partnerships, and events that strengthen retention, referrals, advocacy, and community credibility
- Adapt your growth ownership to the campus phase: at launch or under‑enrolled campuses help develop local demand and follow prospective families through enrollment; at mature campuses focus on family retention, guide alignment, referrals, and community trust
- Create a trusted campus community where families and guides stay aligned, difficult decisions preserve confidence, and retention, advocacy, and growth strengthen
Requirements
- Currently live within commuting distance of Lake Forest or Los Angeles/Malibu, California, or be ready to relocate within 60 days if offered the job
- 5+ years personally owning ongoing, high‑trust relationships with families, clients, donors, members, or community stakeholders
- A concrete record of handling difficult stakeholder decisions, adapting when new information emerges, and preserving trust through resolution
- Independent ownership of an ambiguous relationship, community, program, retention, referral, enrollment, or growth outcome from diagnosis through follow‑through
- Clear, concise communication and the judgment to earn confidence with affluent or otherwise sophisticated, high‑expectation families
- Ability to partner with educators, protect instructional boundaries, and make accountable decisions in real‑time student and family situations
- Practical hands‑on use of AI tools, including checking output quality and explaining the capabilities and limits of AI‑powered learning
- Willingness to work on‑site full‑time and attend early‑morning, late‑afternoon, evening, and occasional weekend activities
- Legal authorization to work in the United States without sponsorship
Qualifications (Nice‑to‑have)
- Experience in an independent or private school, luxury hospitality