Director of Paid Media Strategy
The Opportunity
Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing plans and client business goals.
Guide the agency’s programmatic strategy and use of DSP platforms across client campaigns. Experience with Amazon DSP or similar platforms is highly valued.
Develop sophisticated media plans that balance reach, targeting, and performance. Review plans created by media buyers and analysts, identifying opportunities to strengthen strategy and optimize investment.
Lead relationships with key platform partners including Amazon, Disney, and other major media platforms, identifying opportunities to expand capabilities and unlock additional value for clients.
Establish clear performance frameworks that connect media investment to business outcomes. Bring consistency to how campaigns are measured, reported, and optimized across the media team.
Lead and mentor a team of media buyers and analysts, supporting their growth while ensuring media plans meet agency standards for strategic thinking and performance.
Partner closely with creative, engagement strategy, digital, and client services teams to ensure paid media strategies align with broader campaign goals.
Stay current on media platforms, programmatic technologies, and emerging opportunities in the media landscape, applying relevant insights to elevate client programs.
What You’ll Do
- Paid Media Strategy Leadership
- Programmatic & DSP Leadership
- Media Planning & Optimization
- Platform Partnerships
- Performance Measurement & Reporting
- Client Strategy & Performance Guidance
- Team Leadership & Development
- Cross-Functional Collaboration
- Innovation & Industry Awareness
What We’re Looking For
- Deep Paid Media Expertise
- Programmatic & DSP Experience
- Agency Media Planning Experience
- Team Leadership Experience
- Strong Analytical Mindset
- Client-Facing Confidence
- Integrated Marketing Perspective
About You
- Naturally curious about how media performs and always looking for smarter ways to invest and optimize.
- Enjoy collaborating with strategists, creatives, and analysts to build integrated campaigns that deliver real results.
- Persistence and problem-solving in media planning, continually refining strategy to improve outcomes.
- Takes ownership of your work and holds yourself and your team accountable for strong performance.
- Stays engaged with emerging platforms and technologies that improve media performance.
What We Offer
- A leadership role with meaningful influence on client performance and agency growth.
- A collaborative, inclusive workplace where your expertise and ideas are valued.
- Opportunities for professional growth, leadership development, and continuous learning.
- Competitive salary and benefits package.
- Flexibility and a supportive culture that values balance and well-being.
Why Join Us
- Be part of a company that uses insights and innovation to deliver marketing that drives real business impact.
- Lead media strategy that connects marketing investment to measurable results.
- Work in a culture that values curiosity, collaboration, responsibility, and tenacity.
- Help deliver dreams—for our clients, our teams, and yourself.