Director of Paid Media, Social and Influencer Marketing

Position Summary

Drive Growth Through Modern, Social-first Media Leadership
We are seeking a dynamic and forward-thinking Director of Paid Media, Social & Influencer Marketing to lead Cuisinart’s full-funnel media ecosystem.

Key Responsibilities

• Define and lead Cuisinart’s integrated, full-funnel media strategy to drive consumer acquisition, engagement, and revenue growth

• Translate business objectives into clear, actionable media plans that balance brand building and performance outcomes, with emphasis on a social-first approach

• Identify new growth opportunities across platforms, formats, and emerging technologies (including AI-driven targeting and personalization)

• Oversee cross-channel campaign strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging media

• Ensure campaigns are powered by audience insights, real-time performance data, and rigorous testing frameworks

• Continuously improve media effectiveness, driving gains in efficiency, conversion, and scale

• Lead a cohesive social and influencer strategy spanning organic content, creator partnerships, and paid amplification

• Shape Cuisinart’s voice and presence across platforms, building brand affinity, cultural relevance, and community engagement

• Guide agencies and internal teams in developing breakthrough content that connects creatively and performs commercially

• Build, lead, and inspire a high-performing team of digital marketers, elevating capabilities across media, social, and analytics

• Partner cross-functionally (Brand, Creative, Trade, eCommerce, Retail Media) to deliver integrated, consumer-first marketing programs. Champion and drive knowledge sharing and best practices across teams.

• Manage and optimize a significant media budget, ensuring investments are aligned to highest-return opportunities

• Lead agency relationships to deliver best-in-class strategy, execution, and innovation

Qualifications/skills

• Leadership & Strategy
  Proven ability to define and execute high-impact media and digital strategies that deliver measurable business results
  Strong commercial mindset with experience linking marketing performance to business outcomes

• Media & Digital Expertise
  Deep expertise across paid media, social, influencer, and performance marketing ecosystems
  Experience managing complex, multi-channel campaigns across digital platforms, retail and eCommerce

• Data & Analytics Fluency
  Advanced proficiency in analytics, attribution, and performance optimization
  Experience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomes

• Cross-Functional Influence
  Strong collaborator with the ability to align diverse stakeholders and drive integrated execution
  Excellent communication skills, with the ability to present insights and recommendations to senior leadership

• Team Development
  Experienced people leader who builds high-performing teams and fosters a culture of innovation, accountability, and agility / continuous improvement

Environmental Factors

Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use computer keyboard and view a monitor for extended periods of time.
This role requires on-site presence in our Stamford CT location Monday - Thursday and remote on Friday.

What we offer

• Comprehensive Medical/Dental/Vision plans

• Generous Paid Time Off Programs

• Life & Disability Insurance

• FSA/HSA/Dependent Care FSA

• Paid Parental Leave

• 401k and company match

• EAP & Employee Wellness Programs

• Volunteer Days Paid Time Off

• Free breakfast and lunch in the Stamford office