Director, Social Media & Influencer Marketing
Mia Aesthetics · Las Vegas, NV · 1 mo ago
On-siteMarketingFull-time
We need to output HTML fragment with sections for headings present in posting: About the role? Not present. Responsibilities? The description includes duties; we can treat as Responsibilities. Requirements? There's a "Requirements" heading in the posting (the line "Requirements" appears). Actually the posting includes "Requirements" as a heading then bullet points. Then "Qualifications". Also maybe "Benefits", "Pay", "Schedule" not present, so we should not include those sections. Also "Skills" not present as heading. So we need sections: Responsibilities (maybe from description before Requirements), Requirements, Qualifications. Also maybe "About the role" not present; we shouldn't invent.
We need to use for each section heading. Use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc. There's no cookie/navigation etc.
We need to parse the description: The first paragraph: "Description Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results."
That's prose; could be placed under a section like "About the role" but we shouldn't create heading if not present. However we need to include that info somewhere. Since we cannot create a heading not in posting, maybe we can put it under a generic
without heading? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings if appropriate. But also says: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we can create a section "About the role" if the posting has description about the role. The first paragraph is indeed about the role. So we can create About the role
with that paragraph.
Then after that, we have responsibilities enumerated under bullet points? Actually the posting lists responsibilities under headings: "Social Media Strategy & Creative Direction", "Team Leadership & Operations", "Influencer Marketing", "Analytics & Business Impact", "Content Production". Those are subheadings within responsibilities. We could treat each as a subsection? But we only have for section headings; we could use for each of those? However the instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid using other headings, but we should follow the pattern. Probably we should combine all responsibilities under a single Responsibilities
and then list the bullet points as - . The bullet points can be the detailed responsibilities.
Thus we need to extract all responsibility statements: Under each heading there are sentences. We'll combine them into list items.
Let's list them:
Social Media Strategy & Creative Direction:
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations:
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing:
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact:
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production:
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Now Requirements section: The posting has a heading "Requirements" then bullet list:
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Note: Some lines have "preferred". That's still substantive info; we keep.
Qualifications section: Actually the posting has "Qualifications" heading then list similar to requirements? Wait the posting shows "Qualifications" then list similar to requirements? Actually after Requirements there is "Qualifications" then list. Let's check: The text after Requirements includes:
"Qualifications 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.3+ years of people-management experience.Proven experience developing and executing social strategies for consumer-facing brands.Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.Strong knowledge of influencer marketing, creator partnerships, and performance measurement.Experience managing multi-account or multi-location social environments preferred.Strong creative judgment combined with analytical and performance-driven decision-making.Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.Strong leadership, communication, organizational, and project-management skills.Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred."
It seems the Qualifications section duplicates the Requirements? Actually the posting may have mislabeled; but we have both Requirements and Qualifications headings with same content. We need to preserve all substantive information; we should not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." If the same info appears twice, we should keep both? Might be redundant but we should keep as appears. However we could combine? The instruction says do not summarize away detail; but duplicating is not summarizing away; it's preserving. However it might be considered redundant but still substantive. I'd keep both sections as they appear.
Thus we will have:
About the role
Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Responsibilities
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Requirements
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-l
for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc. There's no cookie/navigation etc. We need to parse the description: The first paragraph: "Description Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results." That's prose; could be placed under a section like "About the role" but we shouldn't create heading if not present. However we need to include that info somewhere. Since we cannot create a heading not in posting, maybe we can put it under a generic
without heading? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings if appropriate. But also says: "IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we can create a section "About the role" if the posting has description about the role. The first paragraph is indeed about the role. So we can create About the role
with that paragraph.
Then after that, we have responsibilities enumerated under bullet points? Actually the posting lists responsibilities under headings: "Social Media Strategy & Creative Direction", "Team Leadership & Operations", "Influencer Marketing", "Analytics & Business Impact", "Content Production". Those are subheadings within responsibilities. We could treat each as a subsection? But we only have for section headings; we could use for each of those? However the instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid using other headings, but we should follow the pattern. Probably we should combine all responsibilities under a single Responsibilities
and then list the bullet points as - . The bullet points can be the detailed responsibilities.
Thus we need to extract all responsibility statements: Under each heading there are sentences. We'll combine them into list items.
Let's list them:
Social Media Strategy & Creative Direction:
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations:
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing:
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact:
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production:
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Now Requirements section: The posting has a heading "Requirements" then bullet list:
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Note: Some lines have "preferred". That's still substantive info; we keep.
Qualifications section: Actually the posting has "Qualifications" heading then list similar to requirements? Wait the posting shows "Qualifications" then list similar to requirements? Actually after Requirements there is "Qualifications" then list. Let's check: The text after Requirements includes:
"Qualifications 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.3+ years of people-management experience.Proven experience developing and executing social strategies for consumer-facing brands.Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.Strong knowledge of influencer marketing, creator partnerships, and performance measurement.Experience managing multi-account or multi-location social environments preferred.Strong creative judgment combined with analytical and performance-driven decision-making.Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.Strong leadership, communication, organizational, and project-management skills.Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred."
It seems the Qualifications section duplicates the Requirements? Actually the posting may have mislabeled; but we have both Requirements and Qualifications headings with same content. We need to preserve all substantive information; we should not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." If the same info appears twice, we should keep both? Might be redundant but we should keep as appears. However we could combine? The instruction says do not summarize away detail; but duplicating is not summarizing away; it's preserving. However it might be considered redundant but still substantive. I'd keep both sections as they appear.
Thus we will have:
About the role
Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Responsibilities
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Requirements
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-l
for each of those? However the instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid using other headings, but we should follow the pattern. Probably we should combine all responsibilities under a single Responsibilities
and then list the bullet points as - . The bullet points can be the detailed responsibilities.
Thus we need to extract all responsibility statements: Under each heading there are sentences. We'll combine them into list items.
Let's list them:
Social Media Strategy & Creative Direction:
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations:
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing:
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact:
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production:
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Now Requirements section: The posting has a heading "Requirements" then bullet list:
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Note: Some lines have "preferred". That's still substantive info; we keep.
Qualifications section: Actually the posting has "Qualifications" heading then list similar to requirements? Wait the posting shows "Qualifications" then list similar to requirements? Actually after Requirements there is "Qualifications" then list. Let's check: The text after Requirements includes:
"Qualifications 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.3+ years of people-management experience.Proven experience developing and executing social strategies for consumer-facing brands.Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.Strong knowledge of influencer marketing, creator partnerships, and performance measurement.Experience managing multi-account or multi-location social environments preferred.Strong creative judgment combined with analytical and performance-driven decision-making.Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.Strong leadership, communication, organizational, and project-management skills.Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred."
It seems the Qualifications section duplicates the Requirements? Actually the posting may have mislabeled; but we have both Requirements and Qualifications headings with same content. We need to preserve all substantive information; we should not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." If the same info appears twice, we should keep both? Might be redundant but we should keep as appears. However we could combine? The instruction says do not summarize away detail; but duplicating is not summarizing away; it's preserving. However it might be considered redundant but still substantive. I'd keep both sections as they appear.
Thus we will have:
About the role
Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Responsibilities
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Requirements
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-l
Responsibilities
and then list the bullet points as- . The bullet points can be the detailed responsibilities.
Thus we need to extract all responsibility statements: Under each heading there are sentences. We'll combine them into list items.
Let's list them:
Social Media Strategy & Creative Direction:
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
Team Leadership & Operations:
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
Influencer Marketing:
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
Analytics & Business Impact:
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
Content Production:
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Now Requirements section: The posting has a heading "Requirements" then bullet list:
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Note: Some lines have "preferred". That's still substantive info; we keep.
Qualifications section: Actually the posting has "Qualifications" heading then list similar to requirements? Wait the posting shows "Qualifications" then list similar to requirements? Actually after Requirements there is "Qualifications" then list. Let's check: The text after Requirements includes:
"Qualifications 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.3+ years of people-management experience.Proven experience developing and executing social strategies for consumer-facing brands.Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.Strong knowledge of influencer marketing, creator partnerships, and performance measurement.Experience managing multi-account or multi-location social environments preferred.Strong creative judgment combined with analytical and performance-driven decision-making.Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.Strong leadership, communication, organizational, and project-management skills.Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred."
It seems the Qualifications section duplicates the Requirements? Actually the posting may have mislabeled; but we have both Requirements and Qualifications headings with same content. We need to preserve all substantive information; we should not duplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." If the same info appears twice, we should keep both? Might be redundant but we should keep as appears. However we could combine? The instruction says do not summarize away detail; but duplicating is not summarizing away; it's preserving. However it might be considered redundant but still substantive. I'd keep both sections as they appear.
Thus we will have:
About the role
Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms. This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.
Responsibilities
- Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Develop distinct strategies for national, location, and surgeon accounts.
- Establish content pillars, creative concepts, recurring series, and platform-specific strategies.
- Maintain a recognizable, culturally relevant, and differentiated brand voice.
- Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.
- Lead and develop Mia’s social media and influencer marketing organization.
- Establish clear roles, workflows, accountability, and performance expectations.
- Manage social leaders and ensure location-based teams are effectively supported.
- Build efficient processes for content planning, approvals, publishing, analytics, and account governance.
- Create a culture of creativity, experimentation, accountability, and continuous improvement.
- Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.
- Develop relationships with influencers, creators, patient ambassadors, and strategic partners.
- Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.
- Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.
- Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.
- Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.
- Translate social performance into clear recommendations and action plans.
- Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.
- Identify high-performing organic content that can be scaled through paid media and other marketing channels.
- Partner with content production teams to establish creative priorities, briefs, and deliverables.
- Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.
- Balance professional production quality with authentic, platform-native content.
Requirements
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-location social environments preferred.
- Strong creative judgment combined with analytical and performance-driven decision-making.
- Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.
- Strong leadership, communication, organizational, and project-management skills.
- Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.
Qualifications
- 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.
- 3+ years of people-management experience.
- Proven experience developing and executing social strategies for consumer-facing brands.
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.
- Strong knowledge of influencer marketing, creator partnerships, and performance measurement.
- Experience managing multi-account or multi-l