Director of Paid Media, Performance Video
Purpose
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology.
About the role
We are seeking a performance video growth leader to oversee Launch Potato's video business, starting with YouTube and expanding into other video-first platforms. This role involves hands-on campaign management, strategic planning, and scaling campaigns across various insurance and financial services verticals.
Responsibilities
- Full ownership of Insurance YouTube campaigns' P&L, performance, and operations
- Set standards for execution quality and influence others
- Scale across insurance verticals and expand into new financial services verticals
- Build campaigns that generate both leads and inbound calls
- Drive and optimize creative strategies for high-performing videos
- Communicate performance, insights, and decisions to stakeholders
- Build and lead a video-first team as investment scales
Requirements
- 8+ years managing high-growth performance marketing portfolios
- 3+ years managing and scaling YouTube, Meta, TikTok, and other video-first portfolios with budgets of $20M+
- Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace
Qualifications
- Proven success in video-first scaling
- Comfortable living in-platform and building campaigns directly
- Strong grasp of monetization dynamics, advertiser quality metrics, and funnel optimization
- Experience buying across multiple verticals at once
- Understanding of insurance verticals (auto, home, health, ACA, Medicare)
- Proficiency in BI tools and advanced Excel/Sheets
- Strong understanding of video creative and ability to adapt creative per platform
- Able to move quickly on creative testing using AI and self-serve tools
- Strong cross-functional partnerships and experience building teams
Skills
- Technical Mastery: Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics
- Platform Execution: Builds and troubleshoots directly in-platform; spots tactical opportunities others miss
- P&L Ownership: Manages budget at scale against growth, ROAS, and margin goals
- Creative Strategy: Connects customer psychology and funnel stage to creative that performs
- Multi-Vertical Buying: Scales across distinct customer types and product categories
- Call-Based Marketing: Drives and optimizes inbound call traffic, intent, and quality
- Communication: Articulates data, recommendations, and POV clearly for leadership alignment
- Problem-Solving: Turns performance data into growth strategies across campaigns, creative, and landing pages
- Adaptability: Tests, iterates, and runs multiple projects in a fast-paced environment
- Leadership Potential: Ready to grow into building and leading a video team
- Operational Efficiency: Builds campaigns to scale, even when that means breaking from standard best practice
Benefits
Base Salary: $150,000 to $170,000 per year, paid semi-monthly
Pay
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
Schedule
Remote-first team spanning over 15 countries