Associate Director of Paid Media, Performance Video

Responsibilities

• Own the P&L, pacing, and profitability of YouTube campaigns in the insurance sector
• Execute and optimize campaign architecture, audience strategy, and testing frameworks
• Scale marketing strategies across multiple insurance verticals
• Create lead and call generation campaigns while ensuring quality and profitability
• Establish creative strategies that align with performance metrics and customer journeys
• Communicate performance metrics and insights to stakeholders clearly and regularly
• Create systems and playbooks for scalable video buying and team operations

Qualifications

• 8+ years managing high-growth performance marketing portfolios
• 3+ years managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+/year
• Experience scaling performance video in lead generation niches such as insurance, financial services, or healthcare
• Proficiency in BI tools and advanced Excel/Sheets for data analysis
• Strong understanding of high-performing video content and audience psychology

Pay

$100,000 – $130,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

Benefits

Comprehensive benefits package
Profit-sharing bonus
Performance-driven compensation model with potential for future increases

Our Client

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.