DirectJobHub
Jobs · Business Development · Colorado

Director of Paid Media and Sling Acquisition Strategy

Sling TV · Englewood, CO · 2 mo ago
On-siteBusiness Development$185k/yrFull-time

EchoStar builds solutions that help families and communities stay connected. We’ll launch your career and empower you to change lives. Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.

About the role

We are seeking a visionary, results-driven Director of Paid Media and Sling Acquisition Strategy to drive profitable new subscriber growth for our DISH TV and Sling TV video brands. This critical leadership role is focused on accelerating customer acquisition, expanding market share, and significantly strengthening our competitive position within the streaming industry. The ideal candidate is a strategic marketer with strong analytical acumen and a passion for managing media execution. You will oversee the integration of acquisition strategy, paid media, and advanced analytics to build a world-class acquisition engine.

Responsibilities

  • Strategic Acquisition & Forecasting: Define and execute the long-term growth strategy. Own the acquisition forecasting models to predict subscriber growth and optimize budget allocation across all digital channels.
  • Paid Media Leadership: Direct the planning and execution of high-scale performance marketing media to drive positive ROI.
  • Media Analytics & Optimization: Utilize a rigorous data-driven approach to monitor performance. Collaborate with data science teams to refine media attribution and leverage consumer insights into actionable growth strategies.
  • Vendor & Platform Management: Establish and grow strategic relationships with key agency and media partners.
  • Team Leadership: Mentor and lead a high-performing marketing team. Cultivate a culture of rapid testing, continuous optimization, and professional development.
  • Cross-Functional Collaboration: Serve as a thought leader within the organization, aligning acquisition efforts with Brand, Creative, and Product teams to ensure a seamless end-to-end customer journey.

Requirements

  • 10+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role overseeing large-scale media budgets.
  • Proven success in performance marketing and subscriber acquisition, preferably within a fast-paced subscription or streaming environment (DTC, Telecom, or Tech).
  • Exceptional ability to translate commercial insights and raw data into breakthrough marketing strategies.
  • Demonstrated ability to influence at the executive level and lead cross-functional teams in a high-growth environment.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Visa sponsorship not available for this role.

Pay

Compensation: $185,000.00/Year - $225,000.00/Year

Benefits

  • Versatile health perks, including flexible spending accounts and HSA.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Career opportunities.
  • Flexible time away plan.

All benefits can be viewed here.

Similar jobs