Director of New Program Launch

About the role

National Louis University (NLU) is seeking a seasoned and strategic Director of New Program Launch to lead the university’s efforts in bringing new academic programs to market. This is a high-impact leadership role at the intersection of strategy, project management, and cross-functional collaboration.

Responsibilities

• Develop and execute a comprehensive launch strategy for each new program, guiding it through a structured one-year incubation period.
• Build a standardized launch framework for the university, assembling cross-departmental teams, setting objectives and timelines, and driving full accountability for results.
• Design and deliver training programs that bring consistency to enrollment teams, ensuring they can compellingly and accurately represent each new program.
• Partner with enrollment leadership to identify performance gaps and develop targeted solutions to strengthen the enrollment pipeline.
• Collaborate with marketing and academic teams to produce materials that showcase each program's unique value, including website updates, landing pages, brochures, digital ads, tuition sheets, and flyers.
• Oversight the timely implementation and quality of all program collateral.
• Track and analyze engagement metrics across all departments involved in a program launch.
• Produce weekly and monthly reports that surface the insights needed to course-correct quickly and drive growth.
• Serve as the central point of contact for all new programs during the incubation phase, building strong working relationships across Enrollment, Marketing, Operations, and Academic departments.
• Establish consistent communication rhythms and streamlined processes that create an outstanding student experience from first inquiry through enrollment.

Qualifications

• Bachelor's Degree required
• 3+ years of project management and team leadership experience, preferably in a sales or marketing function
• At least 1 year of experience mentoring team members or providing leadership with or without direct line authority
• Minimum of 3 years of experience as a marketing generalist, with working knowledge of Google Analytics, social media native tools, and CRM platforms such as Salesforce or Pardot
• Strong analytical skills with the ability to collect, organize, visualize, and draw meaning from data
• Excellent copywriting and editing skills, with the ability to articulate program and brand narratives clearly and compellingly
• Demonstrated ability to create effective sales presentations and supporting materials

Benefits

National Louis University offers a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Opportunities. Additional information regarding full-time staff benefits can be found here.

Pay

The salary range of the grade for this position is $72,188 to $108,281 annually. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. Offers are based on multiple factors permitted by law, including but not limited to: budgetary considerations, job-related knowledge/skills, experience, market considerations, tenure and standing with the university (applicable to current employees), and internal equity.

Schedule

Not specified.