Director of Merchandising

Comfrt · United States · 1 mo ago

RemoteRemoteEducationFull-time

About the role

The Director of Merchandising leads the global merchandising strategy for Comfrt LLC, a fast-growing ecommerce brand focused on mental health and comfortable living. This role integrates product, analytics, and market insight to drive innovation and shape the product roadmap.

Key Responsibilities

Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets.
Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences.
Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies.
Define SKU architecture, segmentation, and depth across categories and channels.
Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product that support sustainable growth.
Own Product Lifecycle Management: Make final, data-driven decisions on style exits and carryovers based on sales performance and financial results.
Ensure the right product mix, depth, and timing across DTC, retail, and international distribution.
Develop channel-specific assortment strategies as the company expands globally.
Partner with Product Development to pressure-test line plans through data and market insights.
Guide seasonal and long-range assortment planning aligned to financial targets.
Own global analysis of sell-through, margin performance, and inventory productivity.
Lead end-of-season reviews and in-season performance insights to inform future strategy.
Translate analytics into clear, actionable insights for Product, Creative, Marketing, and Executive teams.
Partner closely with Buying and Supply Chain to ensure inventory discipline and demand alignment.
Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics.
Apply trend insights through the Comfrt lens to inform merchandising strategies.
Identify category opportunities and whitespace within the market.
Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain.
Align merchandising strategy with marketing campaigns, product launches, and brand storytelling.
Provide data-driven insights that help inform product roadmap and category evolution.
Present merchandising strategies and performance insights to leadership.

Who You Are

Experience: 12+ years of merchandising experience within fashion, apparel, or lifestyle brands, ideally with experience in both high-growth startups and larger brands.
Bachelor’s degree in business, Merchandising, or a related field.
Leadership: Proven experience operating at the Director level or higher, scaling businesses across multiple markets.
Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market.
Omni-channel Expert: Deep expertise in e-commerce with experience supporting physical retail expansion.
Analytical Powerhouse: Advanced capability in both e-commerce and retail metrics; you are comfortable making hard calls based on financial data.
Commercial Acumen: Strategic thinker who balances brand vision with disciplined commercial decision-making.
Growth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.
Collaborative: A humble, team-oriented leader who builds strong partnerships across the organization.

Why Join Comfrt?

Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
Work in a supportive, creative environment where your ideas and growth are valued.
Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

About Comfrt