Director of Marketing & Vendor Programs

Growth Marketing Strategy

Develop and execute annual growth marketing strategies aligned with company objectives and regional sales priorities. Create integrated marketing campaigns that drive customer acquisition, lead generation, customer engagement, and revenue growth. Build annual marketing calendars aligned with strategic vendors, product launches, seasonal promotions, branch initiatives, and company priorities. Establish marketing KPIs and executive dashboards to measure campaign effectiveness, pipeline contribution, ROI, and overall business impact. Continuously evaluate market trends, customer needs, and competitive activity to identify opportunities for growth. Recommend and implement new marketing initiatives that improve business performance and strengthen AlarMax's competitive position.

Vendor Programs & Strategic Partnerships

Serve as the primary relationship manager for AlarMax's manufacturer marketing partners. Develop annual joint business and marketing plans with strategic vendors that align mutual growth objectives. Maximize utilization and return on Marketing Development Funds (MDF) through strategic planning, execution, and performance measurement. Identify and launch new co-marketing programs, promotional campaigns, training initiatives, incentive programs, and revenue-generating opportunities. Partner closely with Supplier Operations and Sales Leadership to align vendor marketing initiatives with inventory priorities, product launches, and sales objectives. Monitor vendor program performance and continuously improve participation, effectiveness, and revenue contribution.

Demand Generation & Sales Enablement

Develop and execute lead generation programs that create qualified sales opportunities for branch sales teams. Lead customer acquisition, customer reactivation, and targeted account development campaigns. Provide strategic leadership to the Sales Development Representative (SDR), establishing campaign priorities, performance expectations, and lead generation objectives. Collaborate with branch leadership and sales teams to ensure timely lead follow-up and campaign success. Develop marketing initiatives that increase customer engagement and strengthen long-term customer relationships. Evaluate campaign performance using data and analytics to optimize future initiatives. Support strategic sales initiatives through targeted campaigns, promotions, and customer outreach programs.

Event Strategy & Customer Engagement

Develop and oversee AlarMax's annual event strategy supporting branch growth, customer engagement, vendor partnerships, and brand visibility. Provide strategic leadership for branch events, customer appreciation events, product showcases, grand openings, training events, association events, trade shows, and corporate meetings. Ensure every event has clearly defined business objectives, measurable outcomes, and post-event performance evaluation. Partner with direct reports to ensure seamless planning, logistics, branding, vendor coordination, and execution. Establish event performance metrics including attendance, qualified leads, sales opportunities, customer engagement, vendor participation, and return on investment. Identify new event opportunities that strengthen customer relationships and support company growth initiatives.

Leadership & Team Development

Lead, mentor, coach, and develop a high-performing marketing team focused on accountability, collaboration, and continuous improvement. Establish departmental goals, performance expectations, and individual development plans for direct reports. Prioritize departmental initiatives and allocate resources to maximize business impact. Conduct regular performance reviews, coaching sessions, and career development discussions. Foster a culture of ownership, innovation, operational excellence, and cross-functional collaboration. Build scalable marketing processes that improve efficiency while maintaining exceptional execution quality. Cross-Functional Leadership Partner with the eCommerce & Digital Marketing Manager to align digital marketing initiatives with vendor marketing programs and demand generation strategies while providing strategic direction for shared priorities. Collaborate with Sales Leadership, Supplier Operations, Branch Managers, Executive Leadership, and other departments to ensure marketing initiatives support overall business objectives. Serve as the marketing representative for strategic cross-functional initiatives. Ensure consistent execution of AlarMax's brand standards and marketing strategies across all branches and marketing channels. Support organizational initiatives that strengthen customer experience, employee engagement, and long-term business growth.

Performance, Budget & Business Analytics

Manage departmental budgets and marketing investments to maximize business return. Develop executive dashboards that measure campaign performance, lead generation, pipeline influence, event ROI, MDF utilization, vendor participation, and overall marketing effectiveness. Present marketing performance, business insights, and strategic recommendations to executive leadership. Use data-driven decision-making to prioritize marketing investments and future initiatives. Continuously improve marketing systems, reporting, workflows, and operational processes to increase efficiency and scalability. Ensure compliance with vendor program requirements, company policies, and cooperative marketing guidelines.