Director of Marketing, Strategic Accounts

About the role

The Director of Marketing, Strategic Accounts leads the strategy, development, and end-to-end execution of retailer-specific marketing activation across major grocery, mass, and drug retailers. This role is accountable for annual planning, the activation calendar, and budget management for strategic accounts, ensuring that programs are insight-led, operationally executable, on-brand, and designed to deliver measurable commercial impact.

Responsibilities

• Owns annual and quarterly activation planning for priority grocery, mass, and drug accounts, aligning programs to brand strategy, commercial priorities, and retailer calendars.
• Develops retailer-specific activation strategies spanning seasonal and occasion-based programming, innovation launches, loyalty, omnichannel retail media, and in-store marketing.
• Led end-to-end execution of account-specific marketing programs across in-store, digital, eCommerce, and retail media-from briefing and creative development through approval, launch, and measurement.
• Builds scalable tools, templates, and best practices to strengthen and streamline strategic account marketing execution.
• Creates account playbooks grounded in shopper insights, retailer dynamics, and channel best practices, including assortment, planogram timing, promotional windows, and fulfillment models.
• Presents channel- and customer-specific initiatives, including Top-to-Top meetings and semi-annual program pitches.
• Partners with Finance and Sales to build a test-and-learn measurement agenda, define KPIs, and evaluate program performance using POS, retailer media, and execution data.
• Serves as the key connector across Strategic Accounts, Brand Marketing, Finance, and agency partners, aligning stakeholders and leading agency workstreams across creative, media, production, retail media, and experiential.

Qualifications

• Bachelor's degree in marketing, Business, or related fields.
• 6-8 years of experience in customer marketing, shopper marketing, retail marketing, or strategic account activation, with Alcoholic Beverage experience preferred.
• Strong, experienced people leader with demonstrated success managing, coaching, and developing a team with multiple direct reports.
• Demonstrated experience leading grocery, mass, and drug retailer activations, managing complex retailer calendars.
• Deep understanding of shopper marketing principles, path to purchase, and in-store merchandising.
• Agency management experience across creative development, planning and buying retail media and omnichannel activation.
• Budget ownership experience with strong financial fluency in planning, forecasting, ROI evaluation, and accruals.
• Experience in Joint Business Planning processes and building compelling sell-in stories.
• Strong analytical ability to translate data into decisions using tools such as Excel/Sheets, dashboards, and syndicated or retailer data platforms.
• Strong cross-functional leadership and the ability to influence Sales and senior stakeholders.

About Deutsch Family Wine & Spirits

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.