Director of Marketing - Live! at the Battery

Responsibilities

• Translate business goals into marketing strategies and objectives that facilitate overall business growth, including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district.
• Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials, and one-off special events.
• Develop and execute marketing plans (EBS), budgets, and event recaps for all events and promotions, ensuring alignment with the company’s sales, profits, branding, and media objectives.
• Participate in the planning, coordination, and execution of all district events.
• Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assisting in coordination.
• Manage all paid advertising, including budgeting, negotiating ad placement, reserving ad space, coordinating ad design, developing radio copy, and processing invoices.
• Oversee and manage the development and production of the district’s branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc., ensuring brand standards are adhered to.
• Handle and fulfill all brand-related filming and photo needs.
• Oversee all aspects of digital advertising, including Google Search and Display and paid social media.
• Develop strategic partnerships with retailers, restaurants, corporate partners, local teams, and more to cross-promote the District and its venues.
• Coordinate and fulfill marketing trade deals with media partners.
• Mentor, motivate, manage, and develop the marketing team.
• Execute trade agreements and marketing partnerships.
• Lead all sponsorship activation, ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled.
• Formulate and execute marketing and P.R. initiatives for the district and coordinate all logistics pertaining to press conferences.
• Work with local business partners to drive large group events to the district, including convention groups.
• Provide overall cohesive direction and event details to internal marketing support teams, outside agencies, and vendor partners to ensure all marketing communications are unified, properly branded, and support overall marketing objectives.

Requirements

• Bachelor's Degree in marketing or related field or equivalent experience.
• At least 4 years of experience, with direct supervisory experience over a sales and/or marketing team.
• Must be at least 18 years of age.
• Must speak fluent English; other languages preferred.

Skills

• Frequently standing up or moving within and outside of the facility.
• Carrying or lifting items weighing up to 25 pounds.
• Handling objects.
• Strong communication skills for interacting with guests, employees, and third parties.
• Reading and writing abilities for completing paperwork, management reports, and training.
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
• Problem-solving, strategic planning, reasoning, motivating, organizational, and training abilities.
• Ability to build and maintain relationships.

Schedule

May be required to work nights, weekends, and/or holidays.