Director of Marketing, Home Services

About the Role

We are transforming the way Home Services businesses operate with an AI workforce, and we’re hiring the Director who will run marketing demand generation end‑to‑end. Think of this as the CMO of a sub‑vertical: you own the monthly revenue, pipeline, and efficiency numbers the business is counting on. You own the strategy and channel execution to get there. This is a builder and operator role: you’ll roll up your sleeves, drive critical projects, lean in deeply with a team of direct and indirect reports, and IC where needed to get the job done. You’re deeply performance and demand focused, heavily AI‑savvy, and thrive at a startup pace.

What You’ll Own

• Set an integrated Home Services marketing strategy that delivers on demand targets and rallies the team. Set the vision, set the pace, and hold the org to it.
• Hold full accountability for marketing’s monthly revenue, pipeline, and efficiency targets, plus the levers underneath them: channel mix, budget allocation, execution, communications calendar, and demand content.
• Track pacing and pipeline against targets, and proactively lead the team in building and executing gap plans the moment funnel targets slip.
• Lead, coach and raise the ceiling for a lean team of direct reports owning trade show/events, partner marketing, webinars, third‑party media, lifecycle and content marketing channels.
• Collaborate with indirect reports (centralized marketing subject‑matter experts) across digital channels, AEO/SEO, and web to execute the highest‑impact strategies in the vertical.
• Rigorously measure the efficacy of tactics, channels, and funnel; continuously optimize via experimentation and align marketing portfolio bets to maximize impact.
• Manage the vertical budget within profitability constraints, surface opportunities, and drive AOP planning preparation and recommendations.
• Regularly report on marketing performance and strategy to leadership and the executive team.
• Set the standard for AI‑first marketing in tooling, planning, and agent building, deploying AI workflows that transform impact.
• Work closely with marketing leadership across other verticals (auto, aesthetics) and partnering functions (design, product marketing) to prep for launches, align on resourcing and positioning, and coordinate with Sales, CS, Product, Finance, and Revenue Operations leaders on goals and priorities.

Must Haves

• Successful track record of leading an integrated, demand‑generation strategy/function or channel group with accountability to a revenue number, a budget, and ROI.
• Hands‑on depth across relevant marketing channels like trade shows, field or partner marketing, lifecycle, webinars, content marketing, digital, and ABM; personally run a collection of channels at similar scale.
• Extreme ownership and bias to action; move fast without waiting for consensus and comfortable building strategy out of ambiguity and high change.
• Critical thinker and analytically rigorous; make data‑informed decisions using full‑funnel metrics and know which inputs drive decisions.
• Highly performance‑focused and ROI‑minded; understand the balance of investment into higher‑funnel initiatives and the limitations of various attribution methods.
• Excellent communicator—clear, decisive, and collaborative.
• Set a high bar for the team and provide coaching, vision, and accountability to get there.
• Excellent project‑management skills; can drive action and alignment.
• Customer‑first mindset; deep understanding of the customer, industry, and Podium value.
• Heavy AI user; build workflows and agents and can demonstrate what you’ve built.
• Strong cross‑functional partner; builds trust and alignment across the organization.

Nice-to-Haves

• Experience marketing to SMBs / local businesses or marketing an AI product.
• Familiarity with home‑services trades (HVAC, plumbing, electrical, roofing, pest, landscaping, etc.) and their buying behavior.

Not a Fit If

• You need a big team, a big agency, or a big budget to operate.
• You want to run strategy and hand execution to someone else—you own both.

Benefits

• Work in Lehi, UT, 5 days a week
• Open and transparent culture
• Life insurance, long and short‑term disability coverage
• Paid maternity and paternity leave
• Fertility benefits
• Generous vacation time, plus three 4‑day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401(k) plan
• Bi‑annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child‑care center, subsidized for employees