Director of Marketing - Hard Surface

About the Role

Stanton is seeking an experienced and strategic Director of Marketing Hard Surface to lead the marketing strategy and execution for our growing hard surface business. This individual will serve as the marketing expert for hardwood, laminate, luxury vinyl, and future hard surface categories, acting as the bridge between Product Development, Sales, Marketing, and Executive Leadership. The ideal candidate understands how to launch products and build compelling stories that create demand, support the sales organization, and strengthen Stanton's position as a premium design brand.

Responsibilities

• Strategic Product Marketing
  • Lead annual marketing strategies, build brand awareness, initiate go-to-market planning, and hard surface product positioning.
  • Identify market opportunities through competitive analysis and consumer insights.
  • Translate technical product features into customer-focused benefits.
  • Partner with Product Development on assortment planning and lifecycle management.
  • Lead collaboration across Product, Sales, Digital, and Operations to ensure execution and launch success.
  • Serve as the primary point of contact with trade publications to oversee product copywriting, advertising schedules, and cultivate trade publication partnerships.
• Channel Marketing
  • Drive growth through Stanton's retail dealer networks and build a strong presence within the interior design community, pushing business to our retail channel.
  • Collaborate with product development on all merchandising and point-of-sale solutions that elevate the in-store experience.
  • Build marketing initiatives that support both independent flooring retailers and national buying groups.
  • Support sales promotions, customer events, and dealer activation campaigns.
  • Collaborate on retailer-specific marketing opportunities and co-op initiatives.
• Sales Enablement
  • Equip the sales team with launch tools including product launch campaigns, presentation materials, training resources, installation and product education materials, FAQ documents, and spec sheets.
  • Partner with sales leadership to identify and address marketplace needs.
  • Manage branding within merchandising efforts and create compelling in-store signage.
• Brand & Content Development
  • Work with graphics and digital teams to ensure brand alignment across photography, video, digital content, social media, and sales materials.
  • Develop compelling storytelling around innovation, performance, craftsmanship, and design, and update and maintain product catalogs.
  • Evaluate and improve the direct-to-consumer sampling experience along with the soft surface team.
  • Collaborate with product management to develop time-to-revenue and new product introduction calendars.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of marketing experience, preferably within flooring.
• Strong understanding of hard surface flooring categories including hardwood, laminate, luxury vinyl, and resilient products.
• Experience developing product launches and go-to-market strategies.
• Strong presentation and communication skills.
• Excellent project management and organizational abilities.
• Experience using Asana is a plus.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience marketing through independent retailers, buying groups, designers, and builders.
• Experience working with premium brands is highly preferred.

Success requires balancing strategic vision with operational excellence and building cross-functional partnerships.